LibraryNowOriginsOddsMechanicsMCP

Kinds

Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
PricingPrivacyTermsRefundsPress
Library/Campaign/Bad Bunny Is Infinite for Calvin Klein
Grade B14 sourcesHIS-00904

Bad Bunny Is Infinite for Calvin Klein

Campaign · 2025 · Notable

44Editable slideCertificate

A Pop Base post of Bad Bunny's Calvin Klein images drew 24 million views on X.

Original · Calvin Klein
Clip · Calvin Klein on YouTube
Bad Bunny Is Infinite | Calvin Klein Spring 2025
Calvin Klein on YouTube
Bad Bunny estrela campanha de roupa íntima; veja fotos | CNN Brasil
CNN Brasil
Bad Bunny posa en calzoncillos para la marca Calvin Klein
Primera Hora
Elvis Crespo parodia campaña de Bad Bunny para Calvin Klein | VIDEO
Milenio
Bad Bunny for Calvin Klein: The Underwear Campaign Taking Over Social Media
nss magazine
Il reggaeton ‘desnudo’ di Bad Bunny vale 8,4 milioni di dollari per Calvin Klein
Pambianconews
Calvin Klein: Spring 2025: Bad Bunny • Ads of the World™ | Part of The Clio Network
Ads of the World / Clio Network

Spread Score

How it works
Reach60Contagion45Breadth20Velocity65Longevity2044

Numbers

Campaign film Instagram views, lower bound (nss); first week, reported March 25
30M
As of Mar 25, 2025 · Instagram · nss magazine
Seed to peak
1 day
Mar 17 ’25 to Mar 18 ’25
Platforms
5
Started on Instagram
Origin
Mixed
Fashion & accessories

Mechanics

  • Response chainPrimary
  • Sound or audio meme
  • Press loop
  • Platform jump

How it spread

Trace the origin

Calvin Klein and Bad Bunny posted his Spring 2025 underwear campaign on Instagram on March 17, 2025. Fan edits, Pop Crave and an Elvis Crespo parody followed on X, and the campaign sound was used in over 12,000 TikTok videos by March 25.

Google searchesMar ’25AprMayJunAugOctDecPeakInstagramPressXOpen webTikTok
InstagramPressXOpen webTikTok

8 more events on this chart

Join free to see them

Timeline (11)

  1. March 2025

    Calvin Klein / Bad Bunny seed · Mar 17 ’25

    Calvin Klein and Bad Bunny both published the campaign on Instagram.[4][3]

    Open the first post ↗

  2. Billboard press · Mar 17 ’25

    Billboard published its report on the campaign photos at 6:25 PM.[4]

  3. Pop Crave / @queerspaceboyBM platform jump · Mar 17 ’25

    Pop Crave shared the photos on X, and fan @queerspaceboyBM posted an edit set to Fiebre de Oro.[5]

    Bad Bunny posa en calzoncillos para la marca Calvin Klein
Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 source
  2. 2026-10-15Added: 11 events, 13 sources · Score 54
Origin
Mixed
Sector
Fashion & accessories
Region
Global
Campaign film Instagram views, lower bound (nss); first week, reported March 25
30M
As of Mar 25, 2025 · Instagram · nss magazine
Evidence
Grade B

Spread the same way

Doggface Ocean Spray Dreams video

TikTok · 2020

63
Morning vibe #420souljahz #ec #feelinggood #h2o #cloud9 #happyhippie #worldpeace #king #peaceup #merch #tacos #waterislife #high #morning #710 #cloud9

15B impressions

good 4 u

YouTube · 2021

61
Olivia Rodrigo - good 4 u (Official Video)

3.8M impressions

drivers license

YouTube · 2021

60
Olivia Rodrigo - drivers license (Official Video)

8.1M impressions

Golden by HUNTR/X

Audio · 2025

59
time-breakthrough-of-the-year-2025-kpop-demon-hunters-06

8.4M impressions

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

Join free
Log inJoin free
Google searchesMar ’25AprMayJunAugOctDecPeakInstagramPressXOpen webTikTok
InstagramPressXOpen webTikTok

8 more events on this chart

Join free to see them

  1. March 2025

    Calvin Klein / Bad Bunny seed · Mar 17 ’25

    Calvin Klein and Bad Bunny both published the campaign on Instagram.[4][3]

    Open the first post ↗

  2. Billboard press · Mar 17 ’25

    Billboard published its report on the campaign photos at 6:25 PM.[4]

  3. Pop Crave / @queerspaceboyBM platform jump · Mar 17 ’25

    Pop Crave shared the photos on X, and fan @queerspaceboyBM posted an edit set to Fiebre de Oro.[5]

    Bad Bunny posa en calzoncillos para la marca Calvin Klein

  1. owner response · Mar 18 ’25

  2. peak · Mar 18 ’25

Join free to see the other 8 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 7 sourced numbers and 14 sources. Start with a free account.

Join freeGo Pro