Spread Certificate · No. HIS-00537
This certifies how far it spread
Balenciaga Paris destroyed sneaker campaign
Balenciaga ·May 2022 ·seeded onXthenOpen webPressInstagramRetail
Spread Score
44
Notable
Verified independently
Verified
390M impressions
Weibo hashtag views (exposure; not unique users)
RADII
Verified
3 outlets
National press, from CNN (via KTVZ) and NBC News
Verified
Week of May 9, 2022
Peak date, May 9 ’22 to Week of May 9, 2022
Verified
5 platforms
Started on X
Claimed, not audited
Claimed
$5M
Launchmetrics MIV (almost; modeled, not revenue)
Per The Business of Fashion
Claimed
100
Announced extra destroyed edition supply; not sales
Per CNN (via KTVZ)