Balenciaga Paris destroyed sneaker campaign
Campaign · 2022 · Notable
Destroyed sneaker images reached a Weibo hashtag with 390 million reported views.
julha
@julia_lourenco · May 9, 2022
os novos tênis da balenciaga vou postar aqui e você pense o que quiser
Carla Lemos 🌺✨
@carlinha · May 9, 2022
os novos tênis da Balenciaga são a prova de que todo a galera que trabalha na marca acorda e pensa “como é que a gente vai testar os rico hoje?”
Leo Bittencourt
@Leobiteco · May 9, 2022
Alguma fábrica da Balenciaga pegou fogo e os caras simplesmente não quiseram dar o braço a torcer.
julha@julia_lourenco
os novos tênis da balenciaga vou postar aqui e você pense o que quiser
luscas
@luscas · May 9, 2022
a balenciaga vendendo tênis direto do lixão
julha@julia_lourenco
os novos tênis da balenciaga vou postar aqui e você pense o que quiser
Pop Base
@PopBase · May 10, 2022
Balenciaga releases new ‘Paris Sneakers’ collection for $1,850 a pair.
Seth Fowler
@RealSethFowler · May 9, 2022
Alright, this is the worst sneaker I’ve seen today… Balenciaga has to be trollin
Joe Pompliano
@JoePompliano · May 9, 2022
Balenciaga is releasing a new pair of shoes, and I have to assume they are just trolling people at this point.
Spread Score
How it worksNumbers
- Weibo hashtag views (exposure; not unique users)
- 390M
- As of May 17, 2022 · Open web · RADII
- Peak date
- Week of May 9, 2022
- May 9 ’22 to Week of May 9, 2022
- Platforms
- 5
- Started on X
- Origin
- Seeded
- Fashion & accessories
How it spread
Trace the originBalenciaga seeded destroyed-shoe portraits to selected media and tastemakers. Ridicule and poverty criticism met a keep-forever defense. A Dutch Salvation Army derivative copied the storefront, using genuinely worn shoes and product copy to invite donations.
Dates use the stated precision; chart positions are date anchors.
13 more events on this chart
Join free to see themTimeline (16)
Spread the same way
New cases, every week
How the next thing spread, the week it does.