BMW Zeus & Hera
Campaign · 2022 · Notable
Cars.com reported a 782% lift in BMW brand-page views after its Zeus & Hera ad.
Spread Score
How it worksNumbers
- Campaign total impressions; undated strategist claim
- 5.2B
- As of Oct 14, 2026 · Self-reported · Joshua McKenzie German, campaign communications strategist
- Peak date
- Week of Feb 14, 2022
- Feb 8 ’22 to Week of Feb 14, 2022
- Platforms
- 7
- Started on YouTube
- Origin
- Paid
- Auto & mobility
How it spread
Trace the originBMW teased a fictional Zeus movie, then released its electric-car ad before the Super Bowl. Press and Reddit discussed the cast and Peggy. Cars.com reported increased shopping interest, and BMW later sold a Pegasus toy.
Dates use the stated precision; chart positions are date anchors.
12 more events on this chart
Join free to see themTimeline (15)
January 2022
Arnold Schwarzenegger precursor · Jan 27 ’22
Schwarzenegger posted a Zeus poster captioned “Coming February 2022.”[1]
NME precursor · Jan 28 ’22
NME reported speculation that the Zeus poster teased a Super Bowl commercial.[1]
February 2022
Arnold Schwarzenegger / BMW precursor · Feb 2 ’22
Schwarzenegger appeared as Zeus ordering coffee in a teaser for BMW’s Super Bowl ad.[2]
Changelogupdated Oct 16 ’26
- Revised 1 event
- Added: 14 events, 16 sources · Score 45 · Fact-check passed (33 claims)
Spread the same way
New cases, every week
How the next thing spread, the week it does.