LibraryNowOriginsOddsMechanicsMCP

Kinds

Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
PricingPrivacyTermsRefundsPress
Library/Music/Bodak Yellow
Grade B32 sourcesHIS-00056

Bodak Yellow

Music · 2017 · Notable

57Editable slideCertificate

Cardi B's debut major-label single reached number 1 on the Billboard Hot 100.

Clip · Cardi B on YouTube
Bodak Yellow - Single by Cardi B on Apple Music
Cardi B / Atlantic Records
Bodak Yellow: cover art
Wikipedia (non-free, fair use)
Cardi B, 2017
Billboard
NYLON's Rebel Fashion Party, Powered by Land Rover, at Gramercy Terrace at Gramercy Park Hotel
TIME
Cardi B - Bodak Yellow [OFFICIAL MUSIC VIDEO]
Cardi B on YouTube
How the Playlist Finally Usurped the Album
The Ringer
Cardi B Shares New Track “Bodak Yellow (Money Moves)”
The FADER
Cardi B’s New York Anthem “Bodak Yellow” Is Quickly Taking Over The Rest Of The Country
The FADER
Watch Cardi B react to “Bodak Yellow” becoming the No. 1 song in the country
The FADER
Cardi B Reveals She Only Spent $15,000 On "Bodak Yellow" Music Video
AllHipHop
Cardi B
NME
Cardi B's "Bodak Yellow" Music Video Passes 1 Billion Views On YouTube
AllHipHop

Spread Score

How it works
Reach42Contagion50Breadth100Velocity21Longevity7657

Numbers

US radio audience, week ending September 24
62M
As of Sep 24, 2017 · Audio · Billboard
Peak date
Week of Oct 1, 2017
Jun 16 ’17 to Week of Oct 1, 2017
Platforms
6
Started on Audio
Origin
Seeded
Entertainment

Mechanics

  • Fandom mobilisationPrimary
  • Identity badge
  • Press loop
  • Maker origin
  • Underdog

How it spread

Trace the origin

Cardi B released Bodak Yellow through Atlantic. Playlists, radio and fan mobilisation carried it to the Hot 100 summit. Classroom and parenting rewrites spread beyond music audiences. It earned RIAA Diamond certification, then thirteen-times platinum.

Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesFeb ’17JunAugSepMay ’18Sep ’19Jan ’21AprAugJan ’23Jun ’24Oct ’25PeakAudioPressYouTubeXTVOpen web
AudioPressYouTubeXTVOpen web

14 more events on this chart

Join free to see them

Timeline (17)

  1. June 2017

    Cardi B / Atlantic Records seed · Jun 16 ’17

    Cardi B released Bodak Yellow; Carl Chery added it to Apple Music's Breaking Hip-Hop playlist.[1][2][3][28]

    Bodak Yellow - Single by Cardi B on Apple Music
    Open the first post ↗

  2. Out press · Jun 16 ’17

    Out published a launch-day Bodak Yellow interview with Cardi B aboard BRUJAS and Gypsy Sport's Anti-Prom cruise.[32]

    How the Playlist Finally Usurped the Album

  3. The FADER press · Jun 19 ’17

    The FADER covered the new single and Cardi B's naming of her fans as Bardi Gang.[4]

    Cardi B Shares New Track “Bodak Yellow (Money Moves)”
Changelogupdated Oct 13 ’26
  1. 2026-10-13Revised 2 events · Added 1 source · Archived 1 source · Added 1 evidence check · Score 52 → 54
  2. 2026-10-12Added: 16 events, 27 sources · Score 52
Origin
Seeded
Sector
Entertainment
Region
US
US radio audience, week ending September 24
62M
As of Sep 24, 2017 · Audio · Billboard
Evidence
Grade B

Spread the same way

OK Boomer (Peter Kuli remix)

Audio · 2019

60
ok boomer w/ jedwill

Peaked at #3

Heather

Audio · 2020

55
Conan Gray - Heather

Peaked at #1

Hum Hain Happy / 6 Pack Band

YouTube · 2016

42
Hum Hain Happy - 6 Pack Band

2M views

Juvenile’s Tiny Desk Concert

YouTube · 2023

35
Juvenile: Tiny Desk Concert

5.7M views

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

Join free
Log inJoin free
Wikipedia views · Google searchesFeb ’17JunAugSepMay ’18Sep ’19Jan ’21AprAugJan ’23Jun ’24Oct ’25PeakAudioPressYouTubeXTVOpen web
AudioPressYouTubeXTVOpen web

14 more events on this chart

Join free to see them

  1. June 2017

    Cardi B / Atlantic Records seed · Jun 16 ’17

    Cardi B released Bodak Yellow; Carl Chery added it to Apple Music's Breaking Hip-Hop playlist.[1][2][3][28]

    Bodak Yellow - Single by Cardi B on Apple Music
    Open the first post ↗

  2. Out press · Jun 16 ’17

    Out published a launch-day Bodak Yellow interview with Cardi B aboard BRUJAS and Gypsy Sport's Anti-Prom cruise.[32]

    How the Playlist Finally Usurped the Album

  3. The FADER press · Jun 19 ’17

    The FADER covered the new single and Cardi B's naming of her fans as Bardi Gang.[4]

    Cardi B Shares New Track “Bodak Yellow (Money Moves)”

  1. owner response · Jun 24 ’17

  2. commercial · Week of Jul 22, 2017

Join free to see the other 14 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 15 sourced numbers and 32 sources. Start with a free account.

Join freeGo Pro