Viral entertainment marketing

Cases
203
Median Spread Score
48
Most started on
YouTube27%
First post to peak
18 days

By mechanic

Controversy85Response chain79Challenge50Creator relay47Remixable template36Maker origin32Underdog29Real-world spectacle22Pairing21Identity badge20Mystery & lore17Transgression17Newsjacking13Scarcity drop12Catchphrase12Fandom mobilisation11Shareable output9Revival6

God’s Plan music video

80
Drake - God's Plan

1.72B views

Obsession

78
Obsession: poster

$522.2M on a $750K–$1M budget

KPop Demon Hunters

74
KPop Demon Hunters | Official Trailer | NetflixOpen

4.6B impressions

Deadpool & Wolverine

73
Official Deadpool & Wolverine film poster

$1.34B box office

Lizzo DNA Test challenge

70
Got my DNA test back! #comedy #funny #lizzo #foryou #foryoupage

Everything Everywhere All at Once

69
A24’s illustrated theatrical poster for Everything Everywhere All At Once

$147.9M box office

Bad Moms

68
Bad Moms: poster

$183.9M box office

13 Reasons Why

66
First-season Netflix key art showing Clay wearing headphones with Hannah behind him.

42.2K sold

A Minecraft Movie

66
the minecraft movie trailers but only when jack black says something from the game verbatim

$960.4M box office

Baby Yoda

66
Original concept art. #TheMandalorian

9.3K sold

Get Out

66
Get Out | Universal Pictures At Home

$255.4M on a $4.5M budget

Heneral Luna

66
Heneral Luna - Welcome to TBA Studios

$5.7M box office

I'm Not Racist

66
Joyner Lucas - I'm Not Racist

155.7M views

A Quiet Place

65
Official A Quiet Place home-video cover showing Emily Blunt covering her mouth.

$334.9M on a $17M budget

Corn Kid

65
The CEO of Corn | Recess Therapy #cornboy

46.6B impressions

Moo Deng

65
สวนสัตว์เปิดเขาเขียว on Instagram: "สวนสัตว์เปิดเขาเขียว อวดโฉม“ลูกฮิปโปแคระ”สุดน่ารัก ชวนเที่ยว วันหยุดยาว! เด็กเที่ยวฟรี 28 ก.ค. นี้ เมื่อเวลา 10.30 น.วันที่ 25 กรกฎาคม 2567 นายณรงวิทย์ ชดช้อย…

$3.1K revenue

Bo Burnham: Inside

63
All eyes on Bo Burnham - The Boston Globe

44.5K sold

Canon Events

63
It was all for plot #fyp #spiderman #acrossthespiderverse #milesmorales #intothespiderverse #peterparker #miguelohara #gwenstacy #haileesteinfield

770K derivatives

A Star Is Born (2018)

62
Official Italian poster showing Bradley Cooper and Lady Gaga together.

$436.4M on a $35M–$36M budget

Adele: Hello

62
Adele - Hello (Official Music Video)

47.5M streams

Game of Thrones coffee cup

62
We find coffee cups where they’re not supposed to be all the time. Not sure what the big deal is. ¯\_(ツ)_/¯ #leavenotrace

53B impressions

INDUSTRY BABY

62
Lil Nas X, Jack Harlow - INDUSTRY BABY (Official Video)

64M impressions

Noah Centineo’s internet-boyfriend breakout

62
“ girl come on you know i already got it “ PETE KAVINSKY FROM TO ALL THE BOYS IVE LOVED BEFORE WILL BE THE DEATH OF ME

Peaked at #5

Nobody Wants This

62
Nobody Wants This | Official Trailer | Netflix

Peaked at #1

Peaches

62
Bowser - Peaches (Official Music Video) | The Super Mario Bros. Movie

24M views

Apple dance

61
epic choreo moment incoming on sweat tour ! @Troye Sivan @terrencefoconnor

1.7M derivatives

Bodyguard

61
Bodyguard - World Productions

42M impressions

Fancy Like

61
Fancy Like

4.3B impressions

good 4 u

61
Olivia Rodrigo - good 4 u (Official Video)

3.8M impressions

PPAP (Pen-Pineapple-Apple-Pen)

61
PPAP（Pen-Pineapple-Apple-Pen Official）ペンパイナッポーアッポーペン／PIKOTARO(ピコ太郎)

Peaked at #1

The Backrooms (Found Footage)

60
The Backrooms (Found Footage)

$400.6M on a $10M budget

Chicken Jockey

60
A Minecraft Movie | Chicken Jockey | Movie Clip | Warner Bros. Entertainment

Drake In My Feelings

60
Drake - In My Feelings

393M streams

drivers license

60
Olivia Rodrigo - drivers license (Official Video)

8.1M impressions

Look What You Made Me Do

60
Taylor Swift - Look What You Made Me Do (Lyric Video)

64M impressions

MONTERO (Call Me by Your Name)

60
Lil Nas X - MONTERO (Call Me By Your Name) (Official Video)

1.1M impressions

OK Boomer (Peter Kuli remix)

60
ok boomer w/ jedwill

Peaked at #3

Pesto the Penguin

60
Trusted news for Victoria on Instagram: "Pesto the penguin has just broken a record at @sealifemelbourneaquarium becoming the centre’s biggest ever chick, weighing in at 20kg! 🐧❤️ #penguin…

5B impressions

All Eyes on Me

59
Cover artwork for All Eyes On Me (Song Only).

2.5K sold

Brat summer

59
This is the cover art for the album Brat by Charli XCX

Peaked at #1

Don't Breathe

59
DON'T BREATHE - Official Trailer (HD)

$158.9M on a $10M budget

Empire

59
Pilot - Empire (Season 1, Episode 1) - Apple TV

647M impressions

Golden by HUNTR/X

59
time-breakthrough-of-the-year-2025-kpop-demon-hunters-06

8.4M impressions

OK Go: Upside Down & Inside Out video

59
309K views · 150 reactions | Hello, Dear Ones. Please enjoy our new video for "Upside Down & Inside Out". A million thanks to S7 Airlines. #GravitysJustAHabit | OK Go

50M on a 750K followers at seed

Euphoria Season 2

58
Official frame of Fezco in the second-season premiere of Euphoria.

30M derivatives

Killshot

58
KILLSHOT [Official Audio]

38K sold

Morbius Sweep

58
Morbsweeper, LumpyTouch and qkjosh's playable Minesweeper parody.

Peaked at #5

Bodak Yellow

57
Bodak Yellow - Single by Cardi B on Apple Music

62M impressions

Carrie (miniseries)

57
so this is the fuckin queen #carrie2026

Gangnam Style dance

57
PSY - GANGNAM STYLE(강남스타일) M/V

4.4B views

Don't Leave Me Challenge

56
Josh Alfred 🦁 on Instagram: "Leave me alone @bellokreb #dontleaveme 😂😂😂😂😂 #dontleavemechallenge"

197.3K derivatives

Gnarly — KATSEYE

56
KATSEYE (캣츠아이) "Gnarly" Official MV

368K sold

In My Feelings Challenge

56
Shiggy 🇬🇩 on Instagram: "#Mood : KEKE Do You Love Me ? 😂😂😂 @champagnepapi #DoTheShiggy #InMyFeelings"

678K derivatives

Kung Fury

56
The complete action comedy about a Miami cop who traveled back in time to fight Hitler.

40M views

Love Destiny

56
Love Destiny’s lead characters rode a white horse in Channel 3’s series artwork.

Peaked at #1

Onyx Storm

56
Onyx Storm print book and ebook cover images from Rebecca Yarros’s official book page.

2.7M sold

Pasoori

56
Coke Studio | Season 14 | Pasoori | Ali Sethi x Shae Gill

1B views

Adele Carpool Karaoke

55
The full Carpool Karaoke segment with Adele singing and rapping alongside James Corden.

260M views

Below (miniseries)

55
BELOW | Official Trailer | Netflix

Peaked at #1

Cobra Kai

55
First episode, Ace Degenerate, screened at Tribeca before its official YouTube upload.

Peaked at #1

Heather

55
Conan Gray - Heather

Peaked at #1

Left Shark

55
Katy Perry's dancing shark takes bite out of artist's idea

10 sold

OK Go: The One Moment video

55
24M views · 103 reactions | Ladies and gentlemen, please enjoy our new video for "The One Moment." A million thanks to our partners at Morton Salt #WalkHerWalk. | OK Go

1.1B impressions

Pennywise Dancing

55
it-movie

4 derivatives

Sausage Party

55
SAUSAGE PARTY - Official Restricted Trailer (HD)

$141.3M box office

Black Beatles

54
Rae Sremmurd - Black Beatles ft. Gucci Mane (Official Video)

25M impressions

Formation

54
Formation (Explicit)

16.3M impressions

Hotline Bling (music video)

54
Hotline Bling on Apple Music

1.6M derivatives

Juju on That Beat Challenge

54
Rae Sremmurd ft. Gucci Mane, "Black Beatles"

126M impressions

Kagurabachi

54
Japanese Kagurabachi volume-one cover with Chihiro holding his sword.

102.2K sold

Katt Williams Unleashed

54
Katt Williams Unleashed | CLUB SHAY SHAY

$6M revenue

Animals (2026 film)

53
سبب كافي يخليك تكره فلم ابن أفليك الجديد ANIMALS

Peaked at #1

Despacito

53
Luis Fonsi - Despacito ft. Daddy Yankee

347K sold

Gentleminions

53
🍌#fyp #minions #banana

500 derivatives

Kylie Jenner's Rise and Shine

53
Official Kylie Jenner Office Tour

Peaked at #1

Wednesday dance

53
Wednesday 1x04 - Wednesday Addams Dance Scene (1080p)

175M views

Buss It Challenge

52
Erica Banks - Buss It [Official Music Video]

Peaked at #7

Chocolate Rain

52
"Chocolate Rain" Original Song by Tay Zonday

109M views

Planet Earth II iguana chase

52
Amazing footage: a hatchling sea iguana makes a run for its life to the safety of the shore, but will it escape the runner snakes?

Berghain

52
ROSALÍA - Berghain (Official Video) feat. Björk & Yves Tumor

10M views

Fourth Wing

51
Fourth Wing

2.7M sold

Joker stairs

51
Joker's Stairway

10K derivatives

Miley Cyrus: Wrecking Ball video

51
Miley Cyrus - Wrecking Ball (Official Video)

Mortal Kombat red-band trailer

51
Mortal Kombat – Official Restricted Trailer

Power/Rangers

51
POWER/RANGERS UNAUTHORIZED [BOOTLEG UNIVERSE]

20M views

WAP Dance

51
WAP - Cardi B feat. Megan Thee Stallion (Dance Video) | @besperon Choreography

10K derivatives

A Star Is Born trailer

50
A STAR IS BORN - Official Trailer 1

$436.4M on a $36M budget

Helluva Boss

50
HELLUVA BOSS (PILOT)

Peaked at #1

Netflix: Alcaraz Signs

50
Who/what/where/when? “N” 🖊️ @carlosalcaraz @BNPPARIBASOPEN

1.2B impressions

Skibidi Challenge

50
LITTLE BIG – SKIBIDI (official music video)

25M views

A Minecraft Movie First Teaser

49
A Minecraft Movie | Teaser

97.5M impressions

Negroni Sbagliato With Prosecco in It

49
I'll take one of each. #houseofthedragon

Peaked at #2

Julia Fox's Uncut Jams

49
Here for @juliafox #kanyewest being each others' muses 💕 #juliafox #callherdaddy #daddygang #ye #popculturetea

60K derivatives

Old Town Road

49

Peaked at #1

Pedro Pascal Agent Whiskey Fancam

49
petitioning to be your fav pedro pascal editor #pedropascal #pedropascaledit #agentwhiskey #kingsman #dvcree

61.9M views

The Woman in Me (audiobook)

49
The Woman in Me: Auditions - SNL

Peaked at #1

Tubi: Interface Interruption

49
Tubi Interface Interruption | Super Bowl

7B impressions

Barbie Selfie Generator

48
Take a selfie to become a Barbie (or Ken)! ✨📸 Visit to take a selfie with the #BarbieTheMovie Selfie Generator!

Cats Trailer

48
CATS - Official Trailer [HD]

100M impressions

Dakota Johnson’s Ellen Interview

48
Dakota Johnson’s Favorite Comedian Isn’t Ellen

Fruit Love Island

48
Episode 1 of Fruit Love Island! Which couple are you rooting for? 🍿 #ai #aifruit #aistory #fruit #cinema

4.4M impressions

Gojira's Olympics opening ceremony performance

48
Gojira and Marina Viotti performed “Ah! Ça ira” from the Conciergerie at the Paris Olympics opening ceremony.

Peaked at #1

Jiggle Jiggle

48
My money don’t jiggle jiggle, it folds 💯💰 #louistheroux #ameliadimoldenberg #chickenshopdate #autotune #remix #fyp

Peaked at #8

Streamberry / You Are Awful

48
Madison Is Awful, now streaming in London. #YouAreAwful

1.6M views

Bad Guy

47
Billie Eilish - bad guy

93M impressions

Put Some Respeck on My Name

47
Birdman Goes Off On The Breakfast Club Power 105.1 (04/22/2016)

Grace VanderWaal's America's Got Talent Audition

47
Grace VanderWaal: 12-Year-Old Ukulele Player Gets Golden Buzzer - America's Got Talent 2016

127.5M views

Savage Dance Challenge

47
NEW DANCE ALERT! 🚨 if u use my dance tag me so i can see🤗 @theestallion #writethelyrics #PlayWithLife #foyou #fyp #foryoupage #newdance #savage

3M derivatives

Spare (audiobook)

47
Prince Harry is… not a fan of Rebekah Brooks.

743 sold

Bones or No Bones

46
he had them just last night!! #pug #seniordog #boneless #humor #foryou

130K views

Hugh Grant and Ashley Graham's Oscars interview

46
Lmao Hugh Grant appears to be shocked they are asking him questions during an interview wow what a dick #oscars

17.8M views

Jennifer Lawrence's Hot Ones appearance

46
Jennifer Lawrence Sobs in Pain While Eating Spicy Wings | Hot Ones

13.5M views

Say So dance

46
and here’s the dance🤪🥰 and THANK YOU FOR 10 MILLION HEARTS OMG THAT’S CRAZY

Wellerman ShantyTok

46
The Wellerman. #seashanty #sea #shanty #viral #singing #acoustic #pirate #new #original #fyp #foryou #foryoupage #singer #scottishsinger #scottish

9.8M views

#ALLMYMOVIES

45
Official project still showing LaBeouf watching his films at the Angelika Film Center.

April the Giraffe livestream

45
April the giraffe at Animal Adventure Park in November 2020; photographed by AFoust.

$150K revenue

Coldplay's Game of Thrones: The Musical

45
Coldplay's Game of Thrones: The Musical (Full 12-minute version)

Peaked at #1

HBO Max: The Re-Rebrand

45
What is dead may never die. HBO Max coming this summer. Same app, new-ish name.

10B impressions

Hit the Quan

45
iHeart Memphis - Hit The Quan (Prod. by Buck Nasty

588K sold

Missy Elliott's Super Bowl return

45
Me & @Timbaland bk 2 the drawing board studio dirty beats! http://t.co/0svovxBFRg

272K sold

Rihanna’s Super Bowl Halftime Show

45
Apple Music launches Rihanna’s Road to Halftime ahead of Super Bowl LVII

27K sold

Andrea Bocelli: Music for Hope

44
Andrea Bocelli: Music For Hope - Live From Duomo di Milano

43M views

Daybreaker

43
SaraWass.Daybreaker10.31.15-5 copy

1B impressions

Fancy Like Dance

43
#fancylike ooooooooo💪

Lady Gaga’s Grammys stare

43
cue. the. memes. @ladygaga #GRAMMYs @RecordingAcad

Lady Gaga's Super Bowl LI halftime show

43
Lady Gaga's FULL Pepsi Zero Sugar Super Bowl LI Halftime Show | NFL

410K sold

Pharrell Williams: Happy

43
ABC's "Good Morning America" - 2014

1M sold

Ratatouille: The TikTok Musical

43
A love ballad #remy #rat #ratatoille #disney #wdw #disneyworld #ratlove #ratlife #rats #Alphets #StanleyCup #CanYouWorkIt

$2M revenue

Surprise! Four Secret Novels by Brandon Sanderson

43
It's Time to Come Clean — Brandon Sanderson

1.2M views

Super Shy dance challenge

43
Let’s get Super Shy! 🫣#ImSuperShy #NewJeans #뉴진스 #NewJeans_SuperShy #Time_to_NewJeans

635M impressions

Susan Boyle's Britain's Got Talent audition

43
ITV misses out as Susan Boyle conquers web

Amazon Finds a Way

42
Special delivery... #AmazonFindsAWay #JurassicWorld

50.8M impressions

The Git Up Challenge

42
Blanco Brown visits TikTok UK office! - Newsroom | TikTok

1M derivatives

Hum Hain Happy / 6 Pack Band

42
Hum Hain Happy - 6 Pack Band

2M views

Makeba

42

Peaked at #52

Lady Gaga's Super Bowl jump

42
Lady Gaga's FULL Pepsi Zero Sugar Super Bowl LI Halftime Show | NFL

Spotify Wrapped 2022

42
Official 2022 Wrapped Listening Personality share card.

76.7M impressions

Babel

41
Official UK hardback cover of Babel.

20.7K sold

Caresha Please

41
Yung Miami & Diddy Talk Their Relationship Status, Dating, Love Records & More | Caresha Please

1B impressions

Love Nwantiti

41

Peaked at #3

Enola Holmes poster

41
Meet Millie Bobby Brown as Sherlock Holmes' detective little sister, #EnolaHolmes. Mark your calendar: #EnolaHolmes family movie night on September 23

Mask Off

41
Future - Mask Off (Official Music Video)

24M impressions

Petscop

41
Petscop

2M views

Water dance challenge

41
Dc @Litchi #tyla

Backpack Kid's Swish Swish SNL performance

40
‘Flossing’ Backpack Kid Joins Fortnite Copyright Lawsuit Wave

Countdown App

40
Official current App Store screenshot showing Countdown App’s death timer.

Peaked at #1

Daredevil hallway fight

40
Marvel's Daredevil | Hallway Fight Scene [HD] | Netflix

Lady Gaga and Bradley Cooper’s Shallow Oscars performance

40
Lady Gaga, Bradley Cooper - Shallow (From A Star Is Born/Live From The Oscars)

Anne Hathaway's Wrecking Ball lip sync

39
Anne Hathaway Crushes Miley Cyrus' "Wrecking Ball" | Lip Sync Battle

Blinding Lights Challenge

39
Excited to say our #blindinglightschallenge will be on @fortnite very soon!! Thank you everyone for making this dance go viral!! ❤️❤️

1M derivatives

Boots on the Ground Line Dance

39
CCG Year of Engagement Podcast Episode #4: Community on the Line | Folklife Today

Flower dance challenge

39
Dance with #ME 🌺 #JISOO_FLOWER #지수꽃 #FLOWERchallenge #JISOO #지수 #BLACKPINK #블랙핑크

Give It Up to Me dance challenge

39
DC: me💃🏼

Peaked at #3

Jennifer Lawrence's Chicken Shop Date

39
JENNIFER LAWRENCE | CHICKEN SHOP DATE

57M views

She-Hulk and Megan Thee Stallion Twerking

39
She-Hulk Twerking With Megan Thee Stallion | Know Your Meme

14.2M impressions

Amelia Dimoldenberg and Andrew Garfield at the Golden Globes

38
Round 2 @goldenglobes

36M views

Powerless

38
Powerless

1M sold

Scooby-Doo, Where Are You? In... SPRINGTRAPPED!

38
Scooby Doo, Where Are You? In... SPRINGTRAPPED! | ORIGINAL

700K views

The Serpent & the Wings of Night

38
Bramble cover of The Serpent and the Wings of Night, with a serpent, sword and roses

54K sold

Bezos I

37
Official Inside soundtrack artwork on the Bezos I song page.

Peaked at #5

Enchanted Forest

37
Enchanted Forest - Johanna Basford : Illustrator & Colouring Book Maker

2.3M sold

Cupid

36

Peaked at #8

abcdefu

36

Peaked at #1

Rami Malek’s awkward Nicole Kidman greeting

36
76th Annual Golden Globe Awards - Show

Spotify Wrapped 2023

36
2023 #SpotifyWrapped has entered the chat.

Why This Kolaveri Di: the recording-room video

36

25M views

The Fox (What Does the Fox Say?)

36
Ylvis - The Fox (What Does The Fox Say?) [Official music video HD]

Peaked at #6

Apple TV+: Silo in a Tweet

35
Award-entry board showing Apple TV’s original full-episode Silo tweet.

58M impressions

Bejeweled dance

35
TikTok video by @mikaelarellano

10M views

Juvenile’s Tiny Desk Concert

35
Juvenile: Tiny Desk Concert

5.7M views

Strangers

35

Peaked at #1

Level Up Challenge

35
Ciara Inspires Patients in DC and Charlotte - Ryan Seacrest Foundation

2.7M views

Scarface's Tiny Desk Concert

35
Scarface: Tiny Desk Concert

1.9M impressions

About Damn Time Dance

34
#duet with @lizzo Soooo... what you're saying is ... I'm not going on Lizzo's tour ?

Con Calma Challenge

34
Daddy Yankee & Snow - Con Calma (Video Oficial)

Icebreaker

34
Icebreaker UK paperback cover from Hannah Grace’s official book page.

503.6K sold

Game of Chairs

34
Sesame Street: Game of Chairs (Game of Thrones Parody)

1.7M views

I Like the Way You Kiss Me

33

Peaked at #3

Cannibal Dance

33
@ya.girl.bri.bri97

5M derivatives

Gal Gadot comforts a Comic-Con fan

33
Variety on Instagram: "@Gal_Gadot shares a moment with a #WonderWoman cosplayer at #ComicCon #SDCC #JusticeLeague"

Usher’s Tiny Desk “Watch This”

33
Her: Don’t go out there entertaining these other hoes. Me:

Entanglement

32
39M views · 622K reactions | Jada and Will address the recent headlines and share their journey of finding peace through pain. | Red Table Talk

Peaked at #7

OK Go's Here It Goes Again video

32
Here It Goes Again

Peaked at #1

Water

32

Peaked at #4

Secret Garden colouring book

30
Secret Garden colouring book: cover art

7.4M sold

Call Me Maybe

29
Call Me Maybe by Carly Rae Jepsen on Apple Music

12.5M sold

The Really Good Podcast

29
Bobbi Althoff (The Really Good Podcast)

10M views

Quevedo: Bzrp Music Sessions, Vol. 52

28

Cleopatra and Frankenstein

28
The UK cover of Cleopatra and Frankenstein, from Coco Mellors’ official website.

250K sold

Cuff It dance challenge

28
@ogpartyhardy26

25 derivatives

End of Beginning

28

Peaked at #1

Legends & Lattes

27
Legends & Lattes novel cover from Travis Baldree’s website

1M sold

Nasty

27

Peaked at #66

Assistant to the Villain

25
Assistant to the Villain

97.6K sold

Jay's Virtual Pub Quiz

25
Jay Flynn: from homelessness to his Virtual Pub Quiz

Gata Only

23

Peaked at #58

Somebody That I Used to Know

23
Somebody That I Used To Know (feat. Kimbra) by Gotye on Apple Music

2.5M sold

Dura Challenge

22
ANDREA VALDIRIS on Instagram: "Edición especial ....❤️🤩🤪🤩 puro @daddyyankee ...... pareces una estrella 🌟formando el alboroto 📣📣 feliz viernes ❤️ #DURA"

Out West Challenge

22
The Star

Safaera

22
Viral: padres reaccionan a la canción 'Safaera' y se vuelven famosos en TikTok

Peaked at #1

Austin Line Dance

20
Replying to @Big Dawg tell the honky tonk you wanna hear austin

Millie Marotta's Animal Kingdom

17
Official cover of the Animal Kingdom paperback.

5M sold

Things We Never Got Over

15
things-we-never-got-over

1.6M sold

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