Spread Certificate · No. HIS-00064
This certifies how far it spread
Budweiser: Bring Home the Bud
Budweiser (AB InBev) ·November 2022 ·seeded onXthenPressOpen web
Spread Score
33
Niche
Verified independently
Verified
5.4M
Hashtag actions, twenty-day window, analytics vendor claim
Comscore
Verified
3 outlets
National press, from Sports Illustrated and Yahoo Sports
Verified
Week of Nov 23, 2022
Milestone date, Nov 19 ’22 to Week of Nov 23, 2022
Verified
3 platforms
Started on X
Claimed, not audited
Claimed
3.1B
Campaign social reach, agency claim; methodology unpublished
Per Wieden+Kennedy
Claimed
4M
Campaign social mentions, agency claim; not independent posts
Per Wieden+Kennedy
Claimed
1.2M
Free-beer coupons distributed, entrant claim; not units sold
Per AB InBev / Allison (award entry published by The Drum)