Budweiser: Bring Home the Bud
Campaign · 2022 · Niche
Comscore reported 5.4M actions on Budweiser's banned-beer giveaway hashtag.
Budweiser
@Budweiser · Nov 19, 2022
New Day, New Tweet. Winning Country gets the Buds. Who will get them?
Budweiser
@Budweiser · Nov 24, 2022
Remember when we said winning country gets the beer? They also get a victory celebration on us. It's gonna be big. Help us #BringHomeTheBud
Spread Score
How it worksNumbers
- Hashtag actions
- 5.4M
- 20-day window · Vendor claim · Comscore
- Milestone date
- Week of Nov 23, 2022
- Nov 19 ’22 to Week of Nov 23, 2022
- Platforms
- 3
- Started on X
- Origin
- Mixed
- Food & beverage
How it spread
Trace the originAfter Qatar banned stadium beer sales, Budweiser promised its stock to the World Cup winner. Public replies and press coverage followed alongside paid field boards, crate stunts and influencers. Argentina won, and the brand opened crates and staged victory parties.
Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
13 more events on this chart
Join free to see themTimeline (16)
November 2022
FIFA / Qatar authorities precursor · Nov 18 ’22
Stadium beer sales were banned; Budweiser posted and deleted its "Well, this is awkward" reply.[1]
@Budweiser seed · Nov 19 ’22
At 09:06:16 UTC, Budweiser posted a warehouse photo promising the beer to the winning country.[2]
@shamirpatel76 platform jump · Nov 19 ’22
Shamir Patel replied with a prediction that Brazil would win the beer.[2]
Changelogupdated Oct 12 ’26
- Added: 16 events, 18 sources · Score 41
Spread the same way
New cases, every week
How the next thing spread, the week it does.