Spread Certificate · No. HIS-01494
This certifies how far it spread
Budweiser 'Whassup?!'
Budweiser / Anheuser-Busch ·December 1999 ·seeded onTVthenOpen webPressBox officeAudioYouTube
Spread Score
38
Niche
Verified independently
Verified
3 outlets
National press, from The New York Times News Service via Deseret News and Wired
Verified
By end of Jun 2000
Milestone date, Dec 25 ’99 to By end of Jun 2000
Verified
6 platforms
Started on TV
Claimed, not audited
Claimed
$20M
DDB estimate of free publicity, excluding internet
Per The New York Times News Service via Deseret News
Claimed
600
Brand's pre-Super Bowl test sample
Per The New York Times News Service via Deseret News
Claimed
36
Languages offered by the campaign website
Per The New York Times News Service via Deseret News