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Library/Campaign/Budweiser 'Whassup?!'
Grade B14 sourcesHIS-01494

Budweiser 'Whassup?!'

Campaign · 1999 · Niche

38Editable slideCertificate

Budweiser turned a phone greeting into an ad campaign that won Cannes in 2000.

Clip · Annoying Orange on YouTube
On Reflection: Budweiser Whassup!? | shots
Budweiser / Anheuser-Busch
The Untold History of Budweiser’s ‘Whassup?’ Super Bowl Commercial
MEL Magazine
Oral history of the "Whassup!" Budweiser commercials, part 1 of 4
Marc Tyler Nobleman

Spread Score

How it works
ReachNo data yetContagion35Breadth40VelocityNo data yetLongevityNo data yet38

Numbers

Milestone date
By end of Jun 2000
Dec 25 ’99 to By end of Jun 2000
Platforms
6
Started on TV
Origin
Mixed
Food & beverage

Mechanics

  • CatchphrasePrimary
  • Platform jump
  • Press loop

How it spread

Trace the origin

Budweiser adapted Stone's short into paid TV spots. Web parodies and Scary Movie carried the greeting beyond the ads. A UK novelty single reused it, and Budweiser later revived the format.

Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.

Apr ’99NovApr ’00JulOctMar ’01Dec ’04Sep ’08Jun ’12Mar ’16Dec ’19Aug ’20TVOpen webPressBox officeAudioYouTube
TVOpen webPressBox officeAudioYouTube

8 more events on this chart

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Timeline (11)

  1. December 1999

    Budweiser / DDB Chicago seed · Dec 25 ’99

    Budweiser aired Stone's True adaptation; NYT dated its debut to Christmas Day, later accounts to December 20.[1][2][3][4]

    Oral history of the "Whassup!" Budweiser commercials, part 1 of 4
    Open the first post ↗

  2. January 2000

    Budweiser owner response · Jan 30 ’00

    Budweiser paid to air the figure-skating girlfriend variant during Super Bowl XXXIV.[1][4][5]

  3. April 2000

    Wired platform jump · Apr 27 ’00

    Wired covered AP's copyright threat against Bonner's GeoCities parody and the ensuing email complaints.[6]

  1. afterlife · May 25 ’00

  2. milestone · By end of Jun 2000

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Why it worked

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Origin
Mixed
Sector
Food & beverage
Region
US
Reported figure
—
Evidence
Grade B

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