Spread Certificate · No. HIS-00068

This certifies how far it spread
Burger King ·April 2017 ·seeded onYouTubethenPressOpen webTVX
Spread Score
45
Notable
125.1K
Whopper host article daily user pageviews at launch spike
Wikimedia
104
Whopper article edits from April 12 through April 14
American Marketing Association / Marketing News
Week of Apr 18, 2017
Peak date, Apr 12 ’17 to Week of Apr 18, 2017
5 platforms
Started on YouTube
10.5B impressions
Total impressions; Burger King claim reported by AMA
Per American Marketing Association / Marketing News
2B impressions
First-hours impressions; Burger King claim, lower bound
Per American Marketing Association / Marketing News
$135M
Estimated earned media value; agency claim, not revenue
Per Marketing Dive