A 15-second Whopper ad activated Google Home and prompted Wikipedia edits.
Spread Score
How it worksNumbers
- Total impressions; Burger King claim reported by AMA
- 10.5B
- As of Feb 12, 2018 · Self-reported · American Marketing Association / Marketing News
- Peak date
- Week of Apr 18, 2017
- Apr 12 ’17 to Week of Apr 18, 2017
- Platforms
- 5
- Started on YouTube
- Origin
- Mixed
- Food & beverage
How it spread
Trace the originBurger King posted a voice-command ad before its paid TV airing. Google blocked the audio within hours; Burger King aired replacement audio that evening. Device tests, memes and Wikipedia edits spread, followed by an editors’ open letter and a Cannes Grand Prix.
Dates use the stated precision; chart positions are date anchors.
13 more events on this chart
Join free to see themTimeline (16)
April 2017
Burger King seed · Apr 12 ’17
Burger King posted its Google Home-triggering Whopper ad to YouTube before its TV airing.[1]
The Verge press · Apr 12 ’17
The Verge reported that the ad would activate Google Home and read the Whopper Wikipedia entry.[2]
Google Home owners platform jump · Apr 12 ’17
Google Home owners filmed the ad activating their devices and posted response videos online.[1]
Changelogupdated Oct 12 ’26
- Added: 16 events, 16 sources · Score 45
Spread the same way
New cases, every week
How the next thing spread, the week it does.