Spread Certificate · No. HIS-01073

This certifies how far it spread
Cadbury and Fallon London ·August 2007 ·seeded onTVthenOpen webPress
Spread Score
13
Niche
3 months
Seed to milestone, Aug 31 ’07 to Dec 11 ’07
3 platforms
Started on TV
250K views
Opening-weekend YouTube views, recalled retrospectively
Per Marketing Week