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Library/Campaign/Cadbury Gorilla
Grade B8 sourcesHIS-01073

Cadbury Gorilla

Campaign · 2007 · Niche

13Editable slideCertificate

A television gorilla performance became a replayable online spectacle and inspired spoofs.

Gorilla seated at a drum kit in Cadbury’s 2007 advertisement. Original 2007 film still on the creating agency’s retrospective portfolio.
Cadbury / Fallon · Original 2007 film still on the creating agency’s retrospective portfolio

Spread Score

How it works
Reach7Contagion35Breadth0VelocityNo data yetLongevityNo data yet13

Numbers

Opening-weekend YouTube views, recalled retrospectively
250K
YouTube · Self-reported · Marketing Week
Seed to milestone
3 months
Aug 31 ’07 to Dec 11 ’07
Platforms
3
Started on TV
Origin
Mixed
Food & beverage

Mechanics

  • Platform jumpPrimary
  • Press loop

How it spread

Trace the origin

A paid television premiere introduced a drumming gorilla. Starcom selected 90-second slots, with newspaper and online launch ads. Online soundtrack swaps followed; the agency described television as its showcase and YouTube as a source of repetition.

Documented milestone; not a measured attention peak.

Oct ’06Mar ’07JulOctDecApr ’08AugApr ’10Apr ’12Apr ’14Apr ’16Apr ’18OctOpen webTVPress
Open webTVPress

4 more events on this chart

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Timeline (7)

  1. March 2007

    Cadbury precursor · Mar 2007

    Cadbury approached Fallon with a brief to renew affection for Dairy Milk.[3]

  2. August 2007

    Cadbury and Fallon seed · Aug 31 ’07

    Gorilla premiered during the Big Brother final.[2][3][5][8]

  3. October 2007

    Online remixers / The Guardian owner response · Oct 19 ’07

    The Guardian documented soundtrack-swapped Gorilla clips.[7]

Origin
Mixed
Sector
Food & beverage
Region
GB
Opening-weekend YouTube views, recalled retrospectively
250K
YouTube · Self-reported · Marketing Week
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Oct ’06Mar ’07JulOctDecApr ’08AugApr ’10Apr ’12Apr ’14Apr ’16Apr ’18OctOpen webTVPress
Open webTVPress

4 more events on this chart

Join free to see them

  1. March 2007

    Cadbury precursor · Mar 2007

    Cadbury approached Fallon with a brief to renew affection for Dairy Milk.[3]

  2. August 2007

    Cadbury and Fallon seed · Aug 31 ’07

    Gorilla premiered during the Big Brother final.[2][3][5][8]

  3. October 2007

    Online remixers / The Guardian owner response · Oct 19 ’07

    The Guardian documented soundtrack-swapped Gorilla clips.[7]

  1. milestone · Dec 11 ’07

  2. afterlife · Mar 12 ’08

Join free to see the other 4 events and the full chart. Free, on every case.

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Why it worked

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