Spread Certificate · No. HIS-00723

This certifies how far it spread
Calvin Klein ·January 2024 ·seeded onYouTubethenPressTikTokXRedditInstagramFacebookOpen webRetail
Spread Score
38
Niche
3.8M
@aaliyarae billboard reaction: historical live views
The New Yorker
330.3K
@redrumjuan reaction: live views at access
@redrumjuan / X
Week of Jan 5, 2024
Peak date, Jan 4 ’24 to Week of Jan 5, 2024
9 platforms
Started on YouTube
9M impressions
RNIB image-description derivative: claimed impressions
Per RNIB / LinkedIn
$74M
PVH campaign social-media valuation; not impressions
Per Marketing Dive (Fashion Dive reporting)
$12.7M
Launchmetrics first-48-hour MIV (CNN report)
Per CNN Style / CNN Newsource, syndicated by KTVZ; adapted from Business of Fashion