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Library/Campaign/Jeremy Allen White for Calvin Klein Spring 2024
Grade B20 sourcesHIS-00723

Jeremy Allen White for Calvin Klein Spring 2024

Campaign · 2024 · Niche

38Editable slideCertificate

A billboard reaction to the underwear campaign drew more than 3.8 million TikTok views.

Original · Calvin Klein / Mert Alas

juan

@redrumjuan · Jan 4, 2024

me liking every jeremy allen white for calvin klein tweet i see on the timeline https://t.co/iTzWgMHxOb

Beyonce Nintendo GIF
8.4K7
Post · @redrumjuan on X
Clip · @theabbybible on TikTok

calvinklein

@CalvinKlein · Jan 4, 2024

Jeremy Allen White is stripped back in Calvin Klein.

1.8K25
Post · @CalvinKlein on X
Clip · @aaliyarae on TikTok
Jeremy Allen White in Calvin Klein Underwear | Spring 2024 Campaign
Calvin Klein on YouTube
Official campaign photographs of White wearing spring underwear styles.
Calvin Klein / Mert Alas
the folks over at Calvin Klein knew exactly what they were doing 👏 #jeremyallenwhite
@theabbybible on TikTok
Beyonce Nintendo GIF
@redrumjuan on X
10 takeaways for accessible social content with RNIB
SocialChain
#accessibility #rnib #jeremyallenwhite | RNIB
RNIB / LinkedIn
The 2023 Met Gala Celebrating "Karl Lagerfeld: A Line Of Beauty" - Arrivals
TIME
TikTok video by @aaliyarae
@aaliyarae on TikTok
Jeremy Allen White is stripped back in Calvin Klein.
@CalvinKlein on X
Jeremy Allen White is stripped back in Calvin Klein.
@CalvinKlein on X
Jeremy Allen White Calvin Klein Ad | Know Your Meme
Know Your Meme

Spread Score

How it works
Reach17Contagion35Breadth60Velocity58Longevity3538

Numbers

RNIB image-description derivative: claimed impressions
9M
Self-reported · RNIB / LinkedIn
Peak date
Week of Jan 5, 2024
Jan 4 ’24 to Week of Jan 5, 2024
Platforms
9
Started on YouTube
Origin
Mixed
Fashion & accessories

Mechanics

  • Response chainPrimary
  • Creator relay
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

Calvin Klein launched White’s rooftop film and billboards on January 4. Friends’ reaction videos and X jokes spread; visitors sought out the billboards. BRLO parodied the ad, and PVH later claimed first-week underwear sales rose 30% year over year.

Dates use the stated precision; chart positions are date anchors.

Google searchesDec ’23Feb ’24AprJunAugSepNovPeakYouTubePressTikTokXRedditInstagramFacebookOpen webRetail
YouTubePressTikTokXRedditInstagramFacebookOpen webRetail

13 more events on this chart

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Timeline (16)

  1. January 2024

    Calvin Klein seed · Jan 4 ’24

    Calvin Klein released Mert Alas’s rooftop film with Jeremy Allen White and placed billboards in Manhattan.[1][2][3][4]

    Jeremy Allen White in Calvin Klein Underwear | Spring 2024 Campaign
    Open the first post ↗

  2. Los Angeles Times press · Jan 4 ’24

    The Los Angeles Times covered the campaign and Instagram users’ reactions.[5]

  3. @theabbybible, @aardenee and @aaliyarae platform jump · Jan 4 ’24

    Creators filmed friends watching the ad and bowing to its billboards.[3][6][4]

    the folks over at Calvin Klein knew exactly what they were doing 👏 #jeremyallenwhite
Origin
Mixed
Sector
Fashion & accessories
Region
US
RNIB image-description derivative: claimed impressions
9M
Self-reported · RNIB / LinkedIn
Evidence
Grade B

Spread the same way

Mikayla Nogueira’s Telescopic Lift ad

TikTok · 2023

49
THESE ARE THE LASHES OF MY DREAMS!! @lorealparisusa never lets me down 😭 #TelescopicLift #LorealParisPartner #LorealParis @zoehonsinger

64.2M views

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e.l.f.ino & schmarnes

X · 2025

34
so like, why is @elfcosmetics working with a man like matt rife who is extremely misogynistic and sexist when their primary demographic is women?

33.8M views

Gisou Girl Fridge

TikTok · 2024

34
Create’s 107L Fridge Retro, the base model used for the Gisou gifting collaboration.

250 derivatives

New cases, every week

How the next thing spread, the week it does.

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Google searchesDec ’23Feb ’24AprJunAugSepNovPeakYouTubePressTikTokXRedditInstagramFacebookOpen webRetail
YouTubePressTikTokXRedditInstagramFacebookOpen webRetail

13 more events on this chart

Join free to see them

  1. January 2024

    Calvin Klein seed · Jan 4 ’24

    Calvin Klein released Mert Alas’s rooftop film with Jeremy Allen White and placed billboards in Manhattan.[1][2][3][4]

    Jeremy Allen White in Calvin Klein Underwear | Spring 2024 Campaign
    Open the first post ↗

  2. Los Angeles Times press · Jan 4 ’24

    The Los Angeles Times covered the campaign and Instagram users’ reactions.[5]

  3. @theabbybible, @aardenee and @aaliyarae platform jump · Jan 4 ’24

    Creators filmed friends watching the ad and bowing to its billboards.[3][6][4]

    the folks over at Calvin Klein knew exactly what they were doing 👏 #jeremyallenwhite

  1. platform jump · Jan 4 ’24

  2. platform jump · Jan 4 ’24

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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