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Library/Campaign/Coors Light: Case of the Mondays
Grade B20 sourcesHIS-00383

Coors Light: Case of the Mondays

Campaign · 2025 · Notable

47Editable slideCertificate

Coors Light said its Mondays Light campaign sold 1.8 million limited-edition 12-packs.

Peter Kuitenbrouwer

@pkuitenbrouwer · Jan 13, 2025

Refershment? Here is the back page of this morning's @globeandmail . @CoorsLight can't spell! Good promotion for editors --and @dryjanuary !

20
Post · @pkuitenbrouwer on X

Morning Brew ☕️

@MorningBrew · Jan 15, 2025

Marketing masterclass from Coors Light: - Releases a series of misspelled ads - People point out mistake/play into their hands - They admit they had, "a Case of the Mondays" - Launch Super Bowl promo campaign The beer is rebranding to "Monday's Light" leading up to the game

60210
Post · @MorningBrew on X
Coors Light Chill Face Roller holding a beer can.
Coors Light
Limited-edition Mondays Light 12-pack packaging.
Coors Light
Refershment? Here is the back page of this morning's @globeandmail . @CoorsLight can't spell! Good promotion for editors --and @dryjanuary !
@pkuitenbrouwer on X
COORS LIGHT STATEMENT ON MISSPELLED ADS
Coors Light via PR Newswire
Coors Light Super Bowl 59 Ad Gets [Half] Case of the Mondays
Adweek
Marketing masterclass from Coors Light: - Releases a series of misspelled ads - People point out mistake/play into their hands - They admit they had, "a Case of the Mondays" - Launch Super Bowl…
@MorningBrew on X
Marketing masterclass from Coors Light: - Releases a series of misspelled ads - People point out mistake/play into their hands - They admit they had, "a Case of the Mondays" - Launch Super Bowl…
@MorningBrew on X
COORS LIGHT BRINGS CHILL TO SLOTH-LIKE "CASE OF THE MONDAYS" IN 2025 BIG GAME AD
Coors Light via PR Newswire
Coors Light delivers with 'Case of the Mondays' campaign
Molson Coors Beer & Beyond
Aliens, sloths and silliness: Super Bowl ads offer laughs, celebs and surprises to win over viewers
Associated Press via Click2Houston
Coors Light | Case of the Mondays
The One Club / The One Show; results supplied by campaign entrant
Zagwear Fulfills Coors Light ‘Case of the Mondays’ Merch Ahead of Super Bowl - Print & Promo Marketing
Print & Promo Marketing
Popular Atlanta brewery engaged in legal dispute with Molson Coors over ‘Monday Night’ trademark
Atlanta News First
Inspiring Client Promotions
PPAI

Spread Score

How it works
Reach72Contagion35Breadth60Velocity30Longevity1447

Numbers

Earned impressions, latest opened award-entry claim
12.8B
As of Oct 13, 2026 · Self-reported · The One Club / The One Show; results supplied by campaign entrant
Seed to peak
4 weeks
Jan 13 ’25 to Feb 10 ’25
Platforms
7
Started on Press
Origin
Mixed
Food & beverage

Mechanics

  • Mystery & lorePrimary
  • Response chain
  • Scarcity drop
  • Press loop
  • Controversy

How it spread

Trace the origin

Coors Light launched a paid typo stunt, blamed Mondays, then put Mondays Light on beer packs. Replies and press carried the joke into a face roller, a sloth ad and Peloton classes. The campaign entrant later claimed all 1.8 million special packs sold in three weeks.

Google searchesDec ’24Feb ’25MarMayJulSepNovFeb ’26PeakPressXInstagramRetailOpen webYouTubeTV
PressXInstagramRetailOpen webYouTubeTV

13 more events on this chart

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Timeline (16)

  1. January 2025

    Coors Light / Mischief @ No Fixed Address seed · Jan 13 ’25

    Coors Light ran paid ads spelling refreshment as refershment in Times Square and newspapers.[1][2]

  2. @pkuitenbrouwer platform jump · Jan 13 ’25

    Peter Kuitenbrouwer posted a photo of the typo in The Globe and Mail and criticized its spelling.[3]

    Refershment? Here is the back page of this morning's @globeandmail . @CoorsLight can't spell! Good promotion for editors --and @dryjanuary !

  3. Coors Light owner response · Jan 13 ’25

    Coors Light issued a statement blaming the misspelling on a case of the Mondays.[1]

    COORS LIGHT STATEMENT ON MISSPELLED ADS
Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 number
  2. 2026-10-15Fact-check passed (37 claims)
  3. 2026-10-13Added: 16 events, 20 sources · Score 47
Origin
Mixed
Sector
Food & beverage
Region
US
Earned impressions, latest opened award-entry claim
12.8B
As of Oct 13, 2026 · Self-reported · The One Club / The One Show; results supplied by campaign entrant
Evidence
Grade B

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How the next thing spread, the week it does.

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Google searchesDec ’24Feb ’25MarMayJulSepNovFeb ’26PeakPressXInstagramRetailOpen webYouTubeTV
PressXInstagramRetailOpen webYouTubeTV

13 more events on this chart

Join free to see them

  1. January 2025

    Coors Light / Mischief @ No Fixed Address seed · Jan 13 ’25

    Coors Light ran paid ads spelling refreshment as refershment in Times Square and newspapers.[1][2]

  2. @pkuitenbrouwer platform jump · Jan 13 ’25

    Peter Kuitenbrouwer posted a photo of the typo in The Globe and Mail and criticized its spelling.[3]

    Refershment? Here is the back page of this morning's @globeandmail . @CoorsLight can't spell! Good promotion for editors --and @dryjanuary !

  3. Coors Light owner response · Jan 13 ’25

    Coors Light issued a statement blaming the misspelling on a case of the Mondays.[1]

    COORS LIGHT STATEMENT ON MISSPELLED ADS

  1. platform jump · Jan 14 ’25

  2. commercial · Jan 15 ’25

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