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Library/Game/Cult of the Lamb takes over Twitch
Grade A14 sourcesHIS-01896

Cult of the Lamb takes over Twitch

Game · 2022

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Cult of the Lamb reached over 1 million sales in its first week.

Cult of the Lamb overview: One of the fastest-growing games on Twitch in August | Streams Charts
Streams Charts
Cult of the Lamb on Steam
Massive Monster / Devolver Digital
Demonic animated lamb with red eyes and cape wields a sword in a purple dungeon-like space.
ABC News
Steam Deck Compatibility :: Cult of the Lamb General Discussions
Steam Community
Cult of the Lamb videos • RAWG
RAWG
Cultists stand around a glowing totem in worship.
PC Gamer
Cult of the Lamb peaks at over 60k concurrent players at launch | Game World Observer
Game World Observer

Spread Score

How it works
Reach52Contagion35Breadth60Velocity56Longevity3548

Numbers

SteamDB peak reported on launch day
61.8K
As of Aug 12, 2022 · Game World Observer
Seed to observed peak
same day
Aug 11 ’22 to Aug 11 ’22
Platforms
4
Started on Open web
Origin
Mixed
Gaming

Mechanics

  • Platform jumpPrimary
  • Underdog

How it spread

Trace the origin

Creators played early copies before the August 11 launch. Twitch viewership peaked on launch day in the reported window, and the publisher reported over a million first-week sales.

Observed peak within the documented measurement window; not an all-time maximum.

Wikipedia views · Google searchesAug ’21OctMar ’22JulSepDecApr ’23AugDecJun ’24Observed peakMassive Monster /…Starts · Aug 11 ’22Devolver DigitalAug 25 ’21PC GamerAug 10 ’22Twitch streamersAug 11 ’22YouTubePressOpen webTwitch
YouTubePressOpen webTwitch

Timeline (14)

  1. August 2021

    Devolver Digital precursor · Aug 25 ’21

    Devolver Digital released an announcement trailer.[1]

    Cult of the Lamb videos • RAWG

  2. August 2022

    Retromation precursor · Aug 4 ’22

    Retromation posted a video playing Cult of the Lamb before release.[1]

  3. PC Gamer precursor · Aug 10 ’22

    PC Gamer published a review before launch.[2]

    Cultists stand around a glowing totem in worship.

  1. seed · Aug 11 ’22

  2. platform jump · Aug 11 ’22

Join free to see why it worked and the other 11 events. Free, on every case.

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Spread the same way

Game · Open web · 201657

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Eric Barone (ConcernedApe)

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50M sold

1 / 8

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Do this

  1. 1Build features that let viewers participate in a live game.
  2. 2

Every number (5)

  • US Nintendo Switch store at launch“reached No 1 on the US Switch store”
    #1[7]

Press (3 outlets)

  1. Aug 12, 20221 day inGame World Observer · Cult of the Lamb peaks at over 60k concurrent players at launch

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  • 14sources, each linked

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Origin
Mixed
Sector
Gaming
Region
AU
SteamDB peak reported on launch day
61.8K
As of Aug 12, 2022 · Game World Observer
Evidence
Grade A