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Library/Game/Phasmophobia
Grade B24 sourcesHIS-00343

Phasmophobia

Game · 2020 · Viral

70Editable slideCertificate

A solo developer's ghost-hunting game reached 30 million sales, Kinetic Games reported.

Trailer · Kinetic Games on YouTube
Phasmophobia on Steam
Kinetic Games / Daniel Knight
Official Phasmophobia gameplay screenshot from its Steam store gallery.
Kinetic Games
Phasmophobia
Wikipedia (non-free, fair use)
Phasmophobia Announcement Trailer
Kinetic Games on YouTube
We're delighted to say that Phasmophobia has now sold over 2 million copies sold on console in just over three months since its launch in late October last year. On PS5 it has remained a top…
Kinetic Games / LinkedIn
lost_in_cult_boardame_collab
Kinetic Games
Phasmophobia: The Board Game — Lost In Cult
Lost In Cult
New2026Roadmap
Kinetic Games
PHASMOPHOBIA LAUNCHES SEASONAL CRIMSON EYE EVENT AS GAME HITS 30 MILLION SALES
Kinetic Games / Swipe Right
Phasmophobia by Alan Wake key art
Kinetic Games
phas_twitch_con_panel
Kinetic Games
Phasmophobia Developers Launch Publishing Label: Kinetic Publishing
Kinetic Games / Swipe Right

Spread Score

How it works
Reach59Contagion85Breadth90Velocity27Longevity8670

Numbers

All-time Steam peak (Steam Charts live table)
112.2K–112.7K
As of Oct 13, 2026 · Open web · Steam Charts
Peak date
Week of Dec 1, 2020
Sep 18 ’20 to Week of Dec 1, 2020
Platforms
4
Started on Open web
Origin
Seeded
Gaming

Mechanics

  • Underdog
  • Maker origin
  • Platform jumpPrimary
  • Press loop
  • Controversy

How it spread

Trace the origin

Knight seeded streamers with keys before the Steam launch. Twitch and YouTube play spread the game, which led Steam's sales chart for several weeks. Kinetic later brought it to consoles and reported 30 million sales while it remained in Early Access.

Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesJun ’20OctDecAug ’21Jan ’23Jun ’24Jan ’25MaySepMar ’26JulNovPeakOpen webYouTubePressRetail
Open webYouTubePressRetail

13 more events on this chart

Join free to see them

Timeline (16)

  1. September 2020

    Kinetic Games seed · Sep 18 ’20

    Kinetic Games released Phasmophobia in Steam Early Access after sending game keys to streamers.[1][2]

    Phasmophobia on Steam
    Open the first post ↗

  2. October 2020

    YouTube creators platform jump · Oct 2020

    YouTubers began playing Phasmophobia during October alongside the Twitch breakout.[3][2][4]

  3. PC Gamer press · Oct 7 ’20

    PC Gamer called it Twitch's latest surprise hit and reported over 80,000 average weekly viewers.[5]

Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 20 sources · Score 66
Origin
Seeded
Sector
Gaming
Region
GB
All-time Steam peak (Steam Charts live table)
112.2K–112.7K
As of Oct 13, 2026 · Open web · Steam Charts
Evidence
Grade B

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RAYGUN’s Deez Nuts 2016 campaign-style artwork.

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58
Mewgenics on Steam

$25M revenue

Balatro

Open web · 2023

50
Official gameplay screenshot showing a two-pair hand, Jokers and the Big Blind target.

5M sold

Lovable

Open web · 2024

46
Current Lovable dashboard with the prompt field and project cards, from the official documentation

$600M revenue

New cases, every week

How the next thing spread, the week it does.

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Wikipedia views · Google searchesJun ’20OctDecAug ’21Jan ’23Jun ’24Jan ’25MaySepMar ’26JulNovPeakOpen webYouTubePressRetail
Open webYouTubePressRetail

13 more events on this chart

Join free to see them

  1. September 2020

    Kinetic Games seed · Sep 18 ’20

    Kinetic Games released Phasmophobia in Steam Early Access after sending game keys to streamers.[1][2]

    Phasmophobia on Steam
    Open the first post ↗

  2. October 2020

    YouTube creators platform jump · Oct 2020

    YouTubers began playing Phasmophobia during October alongside the Twitch breakout.[3][2][4]

  3. PC Gamer press · Oct 7 ’20

    PC Gamer called it Twitch's latest surprise hit and reported over 80,000 average weekly viewers.[5]

  1. commercial · Oct 2020

  2. commercial · Nov 9 ’20

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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