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Library/Creator moment/Diet Coke and Mentos experiments
Grade B19 sourcesHIS-01483

Diet Coke and Mentos experiments

Creator moment · 2006 · Notable

41Editable slideCertificate

EepyBird's fountain video brought its creators a reported $35,000 in ad revenue.

Clip · EepyBird on YouTube
Extreme Mentos & Diet Coke
EepyBird on YouTube
A single-bottle Diet Coke and Mentos geyser; CC BY-SA 3.0, not a photograph of Experiment #137.
Michael Murphy

Spread Score

How it works
Reach33ContagionNo data yetBreadth50Velocity52Longevity3641

Numbers

Revver seed only; largest derivatives unmeasured (vendor)
6M
As of Oct 24, 2006 · Open web · Self-reported · MediaPost
Seed to milestone
11 days
Jun 3 ’06 to Jun 14 ’06
Platforms
5
Started on Open web
Origin
Seeded
Food & beverage

Mechanics

  • Real-world spectaclePrimary
  • Underdog
  • Platform jump
  • Press loop
  • Response chain

How it spread

Trace the origin

EepyBird posted its fountain video in June 2006. Links, reposts and TV demonstrations followed; Mentos offered sponsorship, then Coke backed a sequel. The creators reported about $35,000 in ad income. The peak anchor is a view milestone.

Documented milestone; not a measured attention peak.

Google searchesMay ’06JunJulSepNovFeb ’07AprMayJunMilestoneOpen webAudioTVYouTubePress
Open webAudioTVYouTubePress

12 more events on this chart

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Timeline (15)

  1. June 2006

    EepyBird seed · Jun 3 ’06

    EepyBird released The Extreme Diet Coke & Mentos Experiments on its website.[1][2][3]

    Open the first post ↗

  2. Trip / Slashdot platform jump · Jun 4 ’06

    Slashdot linked to the fountain video in a front-page story.[4][3]

  3. NPR / Melissa Block press · Jun 7 ’06

    All Things Considered interviewed Grobe and Voltz about their choreographed fountain video.[5]

  1. commercial · Jun 9 ’06

  2. milestone · Jun 14 ’06

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Why it worked

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Origin
Seeded
Sector
Food & beverage
Region
US
Revver seed only; largest derivatives unmeasured (vendor)
6M
As of Oct 24, 2006 · Open web · Self-reported · MediaPost
Evidence
Grade B

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