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Library/Campaign/Doritos Rainbows/Certificate

Spread Certificate · No. HIS-00126

Doritos Rainbows bags beside rows of multicolored chips, from the campaign designer’s portfolio.

This certifies how far it spread

Doritos Rainbows

Doritos / Frito-Lay ·September 2015 ·seeded onFacebookthenOpen webXPressTVRetail

Spread Score

47

Notable

Verified independently

Verified

3 outlets

National press, from ABC News and TIME

Verified

Week of Sep 23, 2015

Peak date, Sep 16 ’15 to Week of Sep 23, 2015

Verified

6 platforms

Started on Facebook

Claimed, not audited

Claimed

2B impressions

PR impressions, later creative director claim

Per Sam Luchini / The One Club

Claimed

$180K

Donations, later agency case claim

Per Goodby Silverstein & Partners campaign case via WARC

Claimed

10K sold

Bags sold, Frito-Lay claim relayed by AVT

Per Vending Market Watch / AVT press release

Issued Oct 13, 2026 · Spread Score v1.2 · 22 sources

howitspread.com/id/HIS-00126

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