Grade B22 sourcesHIS-00126
Doritos Rainbows
Campaign · 2015 · Notable
Rainbow chips raised $100,000 for It Gets Better and sparked social replies and a boycott.
Spread Score
How it worksNumbers
- PR impressions, later creative director claim
- 2B
- Self-reported · Sam Luchini / The One Club
- Peak date
- Week of Sep 23, 2015
- Sep 16 ’15 to Week of Sep 23, 2015
- Platforms
- 6
- Started on Facebook
- Origin
- Mixed
- Food & beverage
How it spread
Trace the originDoritos promoted rainbow chips for It Gets Better donations and reported a 10,000-bag sellout. Support and objections spread on Facebook and Twitter. Unofficial customer-service replies became press stories; Huckabee called for a boycott and Frito-Lay defended the partnership.
Dates use the stated precision; chart positions are date anchors.
13 more events on this chart
Join free to see themTimeline (16)
Changelogupdated Oct 15 ’26
- Fact-check passed (35 claims)
- Revised 1 event · Added 2 sources · Archived 1 source · Revised 9 numbers · Added 1 series · Added 1 evidence check · Score 45 → 47
- Added: 16 events, 20 sources · Score 45
Spread the same way
New cases, every week
How the next thing spread, the week it does.