Spread Certificate · No. HIS-00564
This certifies how far it spread
Dove #BlackHairIsProfessional
Dove / LinkedIn ·February 2023 ·seeded onOpen webthenPressTV
Spread Score
47
Notable
Verified independently
Verified
Week of Feb 16, 2023
Peak date, Feb 16 ’23 to Week of Feb 16, 2023
Verified
3 platforms
Started on Open web
Claimed, not audited
Claimed
1.2B impressions
Earned impressions, entrant claim; reporting cutoff unknown
Per Shorty Awards (Edelman/Dove entrant submission)
Claimed
1B impressions
US earned impressions, agency report; cutoff unknown
Per Ogilvy Washington DC
Claimed
97M impressions
Creator campaign impressions; paid/organic split unspecified
Per Dove / Collectively award case study via The Drum