Dove #BlackHairIsProfessional
Campaign · 2023 · Notable
Dove’s workplace hair campaign reported 97 million impressions through creator content.
![[VIDEO] PRNEWS Live Welcomes Dove to Discuss the #BlackHairIsProfessional Campaign](/_next/image?url=%2Fmedia%2Fdove-black-hair-is-professional%2Fpress-1bee2994bf.webp&w=3840&q=75&dpl=dpl_4epLpFVR5C1j4wLL7Yfk8Y5yBsBQ)
Spread Score
How it worksNumbers
- Earned impressions, entrant claim; reporting cutoff unknown
- 1.2B
- Self-reported · Shorty Awards (Edelman/Dove entrant submission)
- Peak date
- Week of Feb 16, 2023
- Feb 16 ’23 to Week of Feb 16, 2023
- Platforms
- 3
- Started on Open web
- Origin
- Mixed
- Beauty & personal care
How it spread
Trace the originDove and LinkedIn launched split portraits and free inclusion courses. Professionals posted hair stories; paid social and creator partnerships supported the campaign. A BET Awards spot used participants’ stories. Agencies reported petition and training outcomes.
Dates use the stated precision; chart positions are date anchors.
14 more events on this chart
Join free to see themTimeline (17)
February 2023
Dove precursor · Feb 16 ’23
Dove announced its LinkedIn partnership and free workplace-inclusion courses.[1]
Dove seed · Feb 16 ’23
Dove published the campaign creative on LinkedIn at 14:48 UTC.[2]
LinkedIn participants peak · Week of Feb 16, 2023
The launch week generated about 6 million earned LinkedIn impressions, the largest reported early interval.[3]
Spread the same way
New cases, every week
How the next thing spread, the week it does.