Dr Pepper: The Dr Pepper Jingle

3 outlets

National press, from Ad Age / Jon Springer (syndicated by AdChat DFW) and NPR / WEKU

7 days

Seed to peak, Jan 15 to Jan 22

7 platforms

Started on TikTok

4.1B impressions

Agency-reported earned impressions; exposure opportunities

Per The One Club for Creativity

19M sold

Brand-attributed extra servings sold in one week; estimate

Per BRAVE COMMERCE / Adweek (interview transcript hosted by Wave)

25.5M

Campaign brand content views, all social platforms; agency claim

Per The One Club for Creativity