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Library/Campaign/Dr Pepper: The Dr Pepper Jingle
Grade B24 sourcesHIS-00130

Dr Pepper: The Dr Pepper Jingle

Campaign · 2026 · Notable

49Editable slideCertificate

Dr Pepper claimed 19 million extra servings after licensing a fan-made TikTok jingle.

Original · Dr Pepper
Clip · @thereiscoredit on TikTok
Clip · @iam_burrell on TikTok
Clip · @stevimmusic on TikTok
Clip · @drpepper on TikTok
Clip · @shanslayelaine on TikTok
Clip · @romeosshow on TikTok
Clip · Dr Pepper on YouTube
@Dr Pepper please get back to me with a proposition we can make thousands together. #drpepper #soda #beverage
@romeosshow on TikTok
Dr Pepper 🤝 @Romeo. Officially official.
@drpepper on TikTok
Replying to @Dr Pepper what do we think, doc? #drpepper #soda #beverage #themesong #foryoupage @Romeo
@thereiscoredit on TikTok
@Romeo @there, i scored it please allow me to back you up. @Dr Pepper all the work is done for you, please write this wonderful human a check. This actually makes me want some Dr Pepper.…
@stevimmusic on TikTok
Dr Pepper | The Dr Pepper Jingle
The One Club for Creativity
we may be biased, but these are our picks. feel free to chime in.
@drpepper on TikTok
Dr Pepper Turns Viral Creator TikTok Jingle Into a CFP National Championship Ad - AdChat™ DFW
Ad Age / Jon Springer (syndicated by AdChat DFW)
Dr Pepper Baby (Good & Nice Jingle) by @Romeosshow
Dr Pepper on YouTube
Watch CBS Mornings: TikTok creator on viral Dr. Pepper jingle - Full show on CBS
CBS Mornings
TikTok & Keurig Dr Pepper on Turning Cultural Moments into Measurable Growth - BRAVE COMMERCE
BRAVE COMMERCE / Adweek (interview transcript hosted by Wave)
Turning Cultural Moments Into Measurable Growth with TikTok and Keurig Dr Pepper
Adweek / BRAVE COMMERCE

Spread Score

How it works
Reach63Contagion35Breadth70Velocity43Longevity1549

Numbers

Agency-reported earned impressions; exposure opportunities
4.1B
As of Oct 12, 2026 · Self-reported · The One Club for Creativity
Seed to peak
7 days
Jan 15 ’26 to Jan 22 ’26
Platforms
7
Started on TikTok
Origin
Mixed
Food & beverage

Mechanics

  • Remixable template
  • Response chainPrimary
  • Creator relay
  • Platform jump
  • Press loop

How it spread

Trace the origin

Musicians remixed Romeo’s fan-made jingle before Dr Pepper licensed it. The brand announced the deal on TikTok, then used paid ESPN airtime. Reddit discussion and editorial interviews followed. Dr Pepper later claimed extra sales from the campaign.

Google searchesJan ’26FebMarAprMayJunJulPeakTikTokPressTVRedditYouTubeAudioOpen web
TikTokPressTVRedditYouTubeAudioOpen web

14 more events on this chart

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Timeline (17)

  1. December 2025

    @romeosshow precursor · Dec 23 ’25

    Romeo posted a homemade Dr Pepper jingle and asked the brand for a proposition.[1][2]

    @Dr Pepper please get back to me with a proposition we can make thousands together. #drpepper #soda #beverage
    Open the first post ↗

  2. @thereiscoredit precursor · Dec 24 ’25

    A composer added an instrumental arrangement to Romeo’s jingle.[3][2]

    Replying to @Dr Pepper what do we think, doc? #drpepper #soda #beverage #themesong #foryoupage @Romeo

  3. @iam_burrell precursor · Dec 24 ’25

    Burrell posted a sung remix of the jingle.[4][2]

Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 14 events, 20 sources · Score 53
Origin
Mixed
Sector
Food & beverage
Region
US
Agency-reported earned impressions; exposure opportunities
4.1B
As of Oct 12, 2026 · Self-reported · The One Club for Creativity
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Google searchesJan ’26FebMarAprMayJunJulPeakTikTokPressTVRedditYouTubeAudioOpen web
TikTokPressTVRedditYouTubeAudioOpen web

14 more events on this chart

Join free to see them

  1. December 2025

    @romeosshow precursor · Dec 23 ’25

    Romeo posted a homemade Dr Pepper jingle and asked the brand for a proposition.[1][2]

    @Dr Pepper please get back to me with a proposition we can make thousands together. #drpepper #soda #beverage
    Open the first post ↗

  2. @thereiscoredit precursor · Dec 24 ’25

    A composer added an instrumental arrangement to Romeo’s jingle.[3][2]

    Replying to @Dr Pepper what do we think, doc? #drpepper #soda #beverage #themesong #foryoupage @Romeo

  3. @iam_burrell precursor · Dec 24 ’25

    Burrell posted a sung remix of the jingle.[4][2]

  1. precursor · Dec 27 ’25

  2. seed · Jan 15 ’26

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Why it worked

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