Spread Certificate · No. HIS-00576
This certifies how far it spread
Dyson Airstrait
Dyson ·May 2023 ·seeded onRetailthenPressRedditTikTokYouTubeInstagramOpen web
Spread Score
35
Niche
Verified independently
Verified
22
Peak daily GDELT news articles; exact product phrase
GDELT Project
Verified
3 outlets
National press, from WIRED and TIME
Verified
1 day
Seed to peak, May 11 to May 12
Verified
7 platforms
Started on Retail
Claimed, not audited
Claimed
390K impressions
2023 pre-holiday paid campaign; Rakuten-reported lower bound
Per Rakuten Advertising
Claimed
100M
Airstrait hashtag views; historical Dyson lower bound
Per Cosmetic Executive Women
Claimed
12M
2023 pre-holiday paid campaign Reels views; vendor lower bound
Per Rakuten Advertising