Dyson Airstrait
Product · 2023 · Niche
A $499.99 straightener sold out within a week, according to Dyson.
Spread Score
How it worksNumbers
- 2023 pre-holiday paid campaign; Rakuten-reported lower bound
- 390K
- As of Jul 5, 2024 · Self-reported · Rakuten Advertising
- Seed to peak
- 1 day
- May 11 ’23 to May 12 ’23
- Platforms
- 7
- Started on Retail
- Origin
- Mixed
- Beauty & personal care
How it spread
Trace the originDyson launched the Airstrait with sponsored demonstrations. Independent creators tested it on YouTube and TikTok. Dyson reported a first-week sell-out; later launches reached Europe and Singapore. A removed ad drew backlash over coily-hair results.
12 more events on this chart
Join free to see themTimeline (15)
May 2023
Dyson seed · May 11 ’23
Dyson made the Airstrait available in the US, Canada and Mexico.[1]
The Business of Fashion press · May 11 ’23
BoF covered James Dyson’s New York launch and his move from vacuums into beauty.[2]
GDELT news index peak · May 12 ’23
GDELT counted 22 articles for the exact product phrase, its highest daily count in the fetched window.[3]
22 news articles
Changelogupdated Oct 16 ’26
- Revised 1 number
- Added: 15 events, 20 sources · Score 35 · Fact-check passed (29 claims)
Spread the same way
New cases, every week
How the next thing spread, the week it does.