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Library/Campaign/Friend pendant subway campaign/Certificate

Spread Certificate · No. HIS-00398

vandalized friend ad, totally saw that one coming

This certifies how far it spread

Friend pendant subway campaign

Friend; Avi Schiffmann (founder) ·September 2025 ·seeded onXthenOpen webPressTikTokRedditYouTube

Spread Score

33

Niche

Verified independently

Verified

2.7M impressions

Rhys reaction exposures; live Views counter

Rhys / X

Verified

475.6K impressions

margs reaction exposures; live Views counter

margs / X

Verified

32 days

Seed to peak, Sep 1 to Oct 3

Verified

6 platforms

Started on X

Claimed, not audited

Claimed

25.9M impressions

Founder campaign post exposures; live Views counter

Per Avi Schiffmann / X

Claimed

6K posts

Virtual vandalism submissions, approximately

Per Ars Technica

Claimed

11K

Paid subway car cards, reported lower bound

Per Adweek

Issued Oct 13, 2026 · Spread Score v1.2 provisional · 20 sources

howitspread.com/id/HIS-00398

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<a href="https://howitspread.com/id/HIS-00398"><img src="https://howitspread.com/badge/HIS-00398.svg" alt="Spread Score 33, Niche, verified by How It Spread" height="40"></a>

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