Friend pendant subway campaign
Campaign · 2025 · Niche
Friend's founder reported a $1M subway campaign; commuters turned its ads into graffiti.
Rhys
@OttoPivnerBFA · Sep 26, 2025
This one was especially sad I thought. Your selling point is a computer will watch TV with you?
Avi@AviSchiffmann
Largest NYC subway campaign ever Happening now
Boze Herrington, Library Owl 😴🧙♀️
@SketchesbyBoze · Sep 28, 2025
It's frankly dystopian how the tech companies started a loneliness epidemic by isolating people on their devices and is now selling us devices they falsely claim will cure that loneliness.
Rhys@OttoPivnerBFA
This one was especially sad I thought. Your selling point is a computer will watch TV with you?
Spread Score
How it worksNumbers
- Founder campaign post exposures; live Views counter
- 25.9M
- As of Oct 13, 2026 · X · Self-reported · Avi Schiffmann / X
- Seed to peak
- 5 weeks
- Sep 1 ’25 to Oct 3 ’25
- Platforms
- 6
- Started on X
- Origin
- Mixed
- Technology
How it spread
Trace the originFriend bought subway placements in August. Photos of defaced ads spread on X, TikTok and Reddit, then became virtual graffiti and a costume. Heineken bought a parody billboard. Ars reported that the ads had not yielded significant sales.
13 more events on this chart
Join free to see themTimeline (16)
August 2025
Friend precursor · Aug 2025
Friend placed pendant ads across New York's five boroughs in August.[1]
September 2025
@ParkerOrtolani seed · Sep 1 ’25
Parker Ortolani posted a photograph of a vandalized Friend ad at 18:22 UTC.[2]
@AviSchiffmann owner response · Sep 26 ’25
Schiffmann posted subway campaign photos and claimed it was the largest in NYC history.[3]
Spread the same way
New cases, every week
How the next thing spread, the week it does.