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Library/Series/Friendly Rivalry
Grade B9 sourcesHIS-01827

Friendly Rivalry

Series · 2025

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The Korean thriller reached No. 9 on Netflix’s global non-English TV chart.

Friendly Rivalry: poster
Wikipedia (non-free, fair use)
"'스터디그룹', 만화 찢고 나온 줄"…드라마 흥행에 웹툰 원작 역주행
Financial News
Hyeri breaks free from ‘Deok-sun’ image with breakout overseas success of 'Friendly Rivalry' - The Korea Times
The Korea Times
Friendly Rivalry stirs controversy as Hyeri appears in possibly disturbing kiss scene; fans say ‘What is this show...'
Pinkvilla
Popular K-Drama Finally Lands on Streaming Services After Overwhelming Fan Demand
Wikitree

Spread Score

How it works
Reach47ContagionNo data yetBreadth20Velocity58Longevity3039

Numbers

Milestone date
Week of Apr 13, 2025
Feb 10 ’25 to Week of Apr 13, 2025
Platforms
3
Started on Open web
Origin
Seeded
Entertainment

Mechanics

  • Press loopPrimary
  • Controversy

How it spread

Trace the origin

Friendly Rivalry premiered on U+ in February 2025. Press reported reactions on X and TikTok, and the series later entered Netflix’s global non-English TV chart.

Documented milestone; not a measured attention peak. Some dates are known only to the week, month or year.

Wikipedia views · Google searchesDec ’24Feb ’25MarAprJunSepDecApr ’26JulOctMilestoneSTUDIO X+UStarts · Feb 10 ’25STUDIO X+UFeb 6 ’25OTTplayFeb 11 ’25PressOpen webX
PressOpen webX

Timeline (9)

  1. February 2025

    STUDIO X+U precursor · Feb 6 ’25

    Hyeri and the director discussed the series at a STUDIO X+U press event.[1]

  2. STUDIO X+U seed · Feb 10 ’25

    The first episode appeared on U+tv and U+ Mobile TV.[2]

  3. OTTplay platform jump · Feb 11 ’25

    OTTplay reported viewers discussing the leads and a kiss on X.[3]

  1. press · Feb 12 ’25

  2. backlash · Feb 18 ’25

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Spread the same way

Series · Open web · 202352

Physical: 100

Netflix (distributor); Jang Ho-gi (creator)

A Korean reality series reached No. 1 on Netflix's global non-English TV chart.

Peaked at #1

1 / 8

  • Physical: 100
  • The Early Spring
  • My Royal Nemesis tops Netflix’s global chart
  • Sakamoto Days reaches Netflix’s global top ten
  • Heated Rivalry
  • Bon Appétit, Your Majesty
  • Tastefully Yours finds a global audience
  • King the Land travels globally on Netflix

Do this

  1. 1Make recurring releases easy for viewers to discuss between episodes.
  2. 2

Every number (1)

  • Netflix global non-English TV weekly rank“09 Friendly Rivalry: Season 1 1 1,100,000”
    #9[9]

Press (3 outlets)

  1. Feb 6, 20254 days beforeYonhap News · Hyeri on teen thriller Friendly Rivalry

You’ve seen 1 of 2 steps and 1 of 3 outlets. Pro opens the rest, with all 9 sources.

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Open the rest of this case

  • 2steps to copy, the playbook
  • 1sourced numbers
  • 3outlets that covered it
  • 9sources, each linked

The same on every case, with alerts and decks.

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Origin
Seeded
Sector
Entertainment
Region
KR
Reported figure
—
Evidence
Grade B