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Mechanics/Story/Controversy
2 cases

Controversy

Disagreement or backlash extends reach.

Tagged when: Press covering criticism, a boycott, a lawsuit or a debate about it.

Dubai chocolate

TikTok · 2023

66
@fixdessertchocolatier WOW, JUST WOW!!! Can’t explain how good these are! When a chocolate, a dessert and a piece of art meet this is what you get! 🍫 "Can't Get Knafeh of it," "Mind Your Own…

120M views

Stanley Quencher

TikTok · 2023

52
Thirsty after you catch on fire? @Stanley 1913 is like no problem i gotchu #fyp #carfire #accident #stanleycup

$750M revenue

Unscripted proofUnderdogMaker originMystery & loreReal-world spectacleTransgression

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