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Library/Campaign/Gillette: The Best Men Can Be/Certificate

Spread Certificate · No. HIS-01527

Gillette Ad's Controversy Maximizes Engagement | Tubular Labs

This certifies how far it spread

Gillette: The Best Men Can Be

Gillette (Procter & Gamble) ·January 2019 ·seeded onYouTubethenPressOpen webXFacebookTV

Spread Score

52

Notable

Verified independently

Verified

27.2M views

Twitter upload by Tubular report; derivatives uncounted

Tubular Labs

Verified

5K posts

Original #thebestmencanbe tweets, Brandwatch lower bound

VideoWeek

Verified

2 days

Seed to peak proxy, Jan 13 ’19 to Jan 15 ’19

Verified

6 platforms

Started on YouTube

Claimed, not audited

Claimed

$3M

Three-year nonprofit pledge; commitment, not media spend

Per Gillette

Issued Oct 23, 2026 · Spread Score v1.3 · 20 sources

howitspread.com/id/HIS-01527

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<a href="https://howitspread.com/id/HIS-01527"><img src="https://howitspread.com/badge/HIS-01527.svg" alt="Spread Score 52, Notable, verified by How It Spread" height="40"></a>

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