Gillette: The Best Men Can Be
Campaign · 2019 · Notable
Tubular reported 27.2 million Twitter views for Gillette's masculinity film.
Piers Morgan
@piersmorgan · Jan 14, 2019
I've used @Gillette razors my entire adult life but this absurd virtue-signalling PC guff may drive me away to a company less eager to fuel the current pathetic global assault on masculinity. Let boys be damn boys. Let men be damn men.
Spread Score
How it worksNumbers
- Twitter upload by Tubular report; derivatives uncounted
- 27.2M
- As of Jan 21, 2019 · X · Tubular Labs
- Seed to peak proxy
- 2 days
- Jan 13 ’19 to Jan 15 ’19
- Platforms
- 6
- Started on YouTube
- Origin
- Mixed
- Beauty & personal care
How it spread
Trace the originGillette challenged male misconduct in a film tied to #MeToo. Boycott calls, defenses and response videos spread across social media and press. P&G said early sales were unchanged; its later Gillette write-down became a separate controversy.
Proxy date; not a directly measured attention peak.
13 more events on this chart
Join free to see themTimeline (16)
January 2019
Marc Pritchard / CES precursor · Week of Jan 7, 2019
Pritchard previewed We Believe at CES before the online campaign launched.[1]
Free Republic members platform jump · Jan 14 ’19
Free Republic users discussed the Wall Street Journal story and called for a boycott.[3]
Join free to see the other 13 events and the full chart. Free, on every case.
Pro opens the playbook, all 11 sourced numbers and 20 sources. Start with a free account.
Spread the same way
New cases, every week
How the next thing spread, the week it does.