Haidilao’s Kemusan dance wave
Activity · 2023 · Niche
Employee dance videos reportedly exceeded 5 billion Douyin views during the Kemusan wave.
Spread Score
How it worksNumbers
- Employee-customer dance-video views
- >5B
- Douyin aggregate · Company report Mar 26, 2024 · TikTok · Self-reported · Haidilao / HKEX
- Milestone date
- Week of Nov 30, 2023
- Nov 2023 to Week of Nov 30, 2023
- Platforms
- 4
- Started on Retail
- Origin
- Mixed
- Food & beverage
How it spread
Trace the originHaidilao employees adopted an existing online dance and performed it for diners. Customer videos carried the restaurant version across outlets and borders, while complaints about disruption and staff expectations generated further coverage.
Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
5 more events on this chart
Join free to see themTimeline (8)
November 2023
Haidilao employees seed · Nov 2023
Introduced Kemusan performances in restaurants during November, according to the company.[1]
rogersiow platform jump · Nov 24 ’23
Posted a performance from Haidilao’s Marina Bay Sands restaurant in Singapore.[2]
中国新闻周刊 press · Nov 25 ’23
Named creator performances in waiter uniforms and fans calling a Fuzhou outlet to ask for a specific dancer’s shifts.[6]
Spread the same way
New cases, every week
How the next thing spread, the week it does.