Spread Certificate · No. HIS-00224
This certifies how far it spread
IHOb
IHOP ·June 2018 ·seeded onXthenYouTubeOpen webRetailInstagramPress
Spread Score
57
Notable
Verified independently
Verified
8 outlets
National press, from CNNMoney (via CBS Boston; archive of original CNN report) and Adweek
Verified
Week of Jun 17, 2018
Peak date, Jun 4 ’18 to Week of Jun 17, 2018
Verified
6 platforms
Started on X
Claimed, not audited
Claimed
7.5M views
Seed + 10 X derivatives (seed-only floor; 2019 agency claim)
Per The One Club (Droga5 award entry)
Claimed
42.5B impressions
Earned impressions, later campaign retrospective
Per The One Club for Creativity
Claimed
500K sold
Burgers sold per week, first month after launch
Per Franchise Update Media (award organizer)