IHOb
Campaign · 2018 · Notable
IHOP reported selling 500,000 burgers per week after its IHOb name-flip campaign.
IHOP
@IHOP · Jun 4, 2018
For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb. Find out what it could b on 6.11.18. #IHOb
IHOP
@IHOP · Jun 5, 2018
IHOb? What could it b? #IHOb
CNN Business
@CNNBusiness · Jun 6, 2018
IHOP says it's changing name to IHOb. Huh? cnnmon.ie/2HqIiiK
IHOP
@IHOP · Jun 11, 2018
Dear Internet, we abbreciate your batience. Now let’s see who guessed right. B-hold!!!!! #IHOb
Spread Score
How it worksNumbers
- Earned impressions, later campaign retrospective
- 42.5B
- Self-reported · The One Club for Creativity
- Peak date
- Week of Jun 17, 2018
- Jun 4 ’18 to Week of Jun 17, 2018
- Platforms
- 6
- Started on X
- Origin
- Mixed
- Food & beverage
How it spread
Trace the originIHOP teased IHOb on June 4, then revealed burgers on June 11. Rival brands, forum users and Desus & Mero reacted. TV ads and paid influencers supported the rollout; IHOP later reported fourfold burger sales and 500,000 burgers sold weekly in the first month.
Dates use the stated precision; chart positions are date anchors.
13 more events on this chart
Join free to see themTimeline (16)
Changelogupdated Oct 12 ’26
- Added: 16 events, 24 sources · Score 55
Spread the same way
New cases, every week
How the next thing spread, the week it does.