Spread Certificate · No. HIS-00675

This certifies how far it spread
IKEA / Gustaf Westman ·September 2025 ·seeded onRetailthenPressInstagramTikTok
Spread Score
32
Niche
10
Minutes to empty shelves in reported Polish launch
RMF FM
4 outlets
National press, from CNA Lifestyle and RMF FM
Week of Oct 1, 2025
Peak date, Sep 10 ’25 to Week of Oct 1, 2025
4 platforms
Started on Retail
1K
Vienna launch visitors (IKEA claim; lower bound)
Per IKEA on LinkedIn
12
Collection designs, not units sold
Per Inter IKEA newsroom