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Library/Product/IKEA x Gustaf Westman VINTERFINT
Grade B21 sourcesHIS-00675

IKEA x Gustaf Westman VINTERFINT

Product · 2025 · Niche

32Editable slideCertificate

IKEA’s 12-piece Westman collection drew queues, sell-outs and TikTok criticism.

Official IKEA photograph of Westman’s winter tableware collection.
IKEA
이케아, 스웨덴 디자이너 구스타프 베스트만과 함께 한정판 컬렉션 한국에서 최초로 선보여
IKEA / Gustaf Westman
IKEA partners with Gustaf Westman and Evelina Kroon – IKEA Global
Inter IKEA newsroom
First look at IKEA x Gustaf Westman: the new meatball plate - IKEA Global
Inter IKEA newsroom
#ikeawienwestbahnhof #ikeafestival #ikeaat #gustafwestman #ikea #interiordesign | IKEA
IKEA on LinkedIn
IKEA Canada Launches Bold New Winter Collection with Designer Gustaf Westman
IKEA Canada via CNW
IKEA: klienci prawie stratowali pracowników. Tak walczono o nowe lampy i wazony
RMF FM
イケア、SNSを中心に人気のスウェーデンデザイナーGustaf Westmanとコラボ｜IKEA【公式】
IKEA Japan
Gustaf Westman x IKEA
IKEA Switzerland
IKEA X Gustaf Westman collection on a busy dining table.
Ideal Home
"Kao Temu": Dugo iščekivana kolekcija stigla u IKEA-u i izazvala lavinu komentara
Index.hr

Spread Score

How it works
ReachNo data yetContagion35Breadth40Velocity37Longevity1332

Numbers

Vienna launch visitors
>1K
Sep 10, 2025 · IKEA claim · Self-reported · IKEA on LinkedIn
Peak date
Week of Oct 1, 2025
Sep 10 ’25 to Week of Oct 1, 2025
Platforms
4
Started on Retail
Origin
Mixed
Home & lifestyle

Mechanics

  • Scarcity dropPrimary
  • Identity badge
  • Real-world spectacle
  • Controversy
  • Press loop

How it spread

Trace the origin

IKEA announced Westman’s collection, then released it first in Korea. Staged events preceded shopper videos and queues in later markets. Press covered sell-outs, plastic materials and limited access; IKEA did not disclose production quantities.

Dates use the stated precision; chart positions are date anchors.

Google searchesJun ’25JulAugSepOctNovDecPeakPressInstagramRetailTikTok
PressInstagramRetailTikTok

14 more events on this chart

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Timeline (17)

  1. June 2025

    IKEA precursor · Jun 4 ’25

    IKEA announced its Westman collaboration at Democratic Design Days in Älmhult.[1]

    IKEA partners with Gustaf Westman and Evelina Kroon – IKEA Global
    Open the first post ↗

  2. August 2025

    IKEA / Gustaf Westman precursor · Aug 19 ’25

    IKEA revealed the meatball plate; Ideal Home later reported that its Instagram reveal drew social attention.[2][3]

    First look at IKEA x Gustaf Westman: the new meatball plate - IKEA Global

  3. The Verge / Jess Weatherbed precursor · Aug 20 ’25

    Highlighted the meatball plate’s five-step instruction manual as a pre-release visual joke.[21]

Origin
Mixed
Sector
Home & lifestyle
Region
SE
Vienna launch visitors
>1K
Sep 10, 2025 · IKEA claim · Self-reported · IKEA on LinkedIn
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Google searchesJun ’25JulAugSepOctNovDecPeakPressInstagramRetailTikTok
PressInstagramRetailTikTok

14 more events on this chart

Join free to see them

  1. June 2025

    IKEA precursor · Jun 4 ’25

    IKEA announced its Westman collaboration at Democratic Design Days in Älmhult.[1]

    IKEA partners with Gustaf Westman and Evelina Kroon – IKEA Global
    Open the first post ↗

  2. August 2025

    IKEA / Gustaf Westman precursor · Aug 19 ’25

    IKEA revealed the meatball plate; Ideal Home later reported that its Instagram reveal drew social attention.[2][3]

    First look at IKEA x Gustaf Westman: the new meatball plate - IKEA Global

  3. The Verge / Jess Weatherbed precursor · Aug 20 ’25

    Highlighted the meatball plate’s five-step instruction manual as a pre-release visual joke.[21]

  1. precursor · Sep 9 ’25

  2. seed · Sep 10 ’25

Join free to see the other 14 events and the full chart. Free, on every case.

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