Spread Certificate · No. HIS-00610
This certifies how far it spread
JW Anderson Pigeon Clutch
JW Anderson ·July 2022 ·seeded onRetailthenPressOpen webInstagramTikTok
Spread Score
19
Niche
Verified independently
Verified
80K
Fashion Railway’s Sam Smith TikTok; historical likes
The Impression
Verified
3 outlets
National press, from CNN Style via KTVZ and Financial Times via CNA Luxury
Verified
Oct 6 ’22
Peak date, Jul 2022 to Oct 6 ’22
Verified
5 platforms
Started on Retail
Claimed, not audited
Claimed
400K
Culted’s episode repost; publisher-reported views
Per Culted
Claimed
75K
Official Instagram video views relayed by press; historical
Per The Impression
Claimed
488%
Lyst-reported search increase, first week of October
Per WWD