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Library/Product/JW Anderson Pigeon Clutch
Grade B21 sourcesHIS-00610

JW Anderson Pigeon Clutch

Product · 2022 · Niche

19Editable slideCertificate

The $890 pigeon clutch sold out as filming photos and unboxings spread.

Clip · Jenny Walton on Instagram
JW ANDERSON on Instagram: "THE PIGEON CLUTCH ‘..And Just Like That’ , the Pigeon Clutch is back Landed now at jwanderson.com, JW Anderson Soho in London and JW Anderson in Milan JW Anderson Soho, 2…
JW ANDERSON on Instagram
PIGEON CLUTCH IN GREY in GREY AC0441FA0178929O/S | JW Anderson US – JW Anderson
JW Anderson
SJP on Instagram: "@justlikethatmax First exterior. Streets of NY. X, SJ"
SJP on Instagram
Jenny Walton on Instagram: "Well you can’t say I don’t have fun with fashion! 2 things, A). this is not a robin and B). No it doesn’t fit a phone. And it’s by @jw_anderson but now I call her Peggy,…
Jenny Walton on Instagram
Culted Community talks: Do we hate or love Carrie Bradshaw's pigeon bag? | Culted Entertainment
Culted
ON FOOT: An Exhibition Curated by Jonathan Anderson | 18 September - 28 October 2023
Offer Waterman
Kallie Pigeon Clutch Bag-Purple
JW PEI
JW Anderson presenta una borsetta a forma di piccione
Soldoutservice
Form Over Function: The Recent Rise of the Novelty Bag
Notion
Is Fashion Sacrificing Sales for Likes?
The Impression
A mini skirt look from Miu Miu's spring 2022 collection, a JW Anderson pigeon clutch held by Sarah Jessica Parker during the filming of the season two of "And Just Like That," a Birkenstock x Dior…
WWD

Spread Score

How it works
Reach0ContagionNo data yetBreadth50Velocity0Longevity3519

Numbers

Peak date
Oct 6 ’22
Jul 2022 to Oct 6 ’22
Platforms
5
Started on Retail
Origin
Seeded
Fashion & accessories

Mechanics

  • Visible in usePrimary
  • Transgression
  • Scarcity drop
  • Platform jump
  • Press loop

How it spread

Trace the origin

The pigeon clutch reached shops in July after a menswear preview. Sam Smith and Sarah Jessica Parker carried it in public. Twitter reactions and TikTok unboxings drew press coverage; retailers sold out and the brand later restocked it.

Dates use the stated precision; chart positions are date anchors.

Google searchesDec ’21Apr ’22AugOctNovMar ’23JulSepAug ’24Sep ’25Oct ’26PeakPressRetailOpen webInstagramTikTok
PressRetailOpen webInstagramTikTok

14 more events on this chart

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Timeline (17)

  1. January 2022

    Jonathan Anderson precursor · Jan 14 ’22

    Anderson previewed the pigeon bag and described turning an unglamorous bird into a glamorous clutch.[1]

    Open the first post ↗

  2. July 2022

    JW Anderson seed · Jul 2022

    The Pigeon Clutch went on sale; July coverage reported it available from the brand and selected stores.[2][3]

    JW Anderson presenta una borsetta a forma di piccione

  3. Notion press · Jul 22 ’22

    Notion covered the pigeon clutch after it circulated on social media that week.[4]

    Form Over Function: The Recent Rise of the Novelty Bag
Origin
Seeded
Sector
Fashion & accessories
Region
GB
Reported figure
—
Evidence
Grade B

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Replying to @vintagechanelgirl4 the coolest party trick i’ll ever have #lighterbag #bagwithalighter #luxurytiktok #fashiontiktok #tiktokfashion #clutch #designerbag #luxurybag #luxuryunboxing…

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How the next thing spread, the week it does.

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Google searchesDec ’21Apr ’22AugOctNovMar ’23JulSepAug ’24Sep ’25Oct ’26PeakPressRetailOpen webInstagramTikTok
PressRetailOpen webInstagramTikTok

14 more events on this chart

Join free to see them

  1. January 2022

    Jonathan Anderson precursor · Jan 14 ’22

    Anderson previewed the pigeon bag and described turning an unglamorous bird into a glamorous clutch.[1]

    Open the first post ↗

  2. July 2022

    JW Anderson seed · Jul 2022

    The Pigeon Clutch went on sale; July coverage reported it available from the brand and selected stores.[2][3]

    JW Anderson presenta una borsetta a forma di piccione

  3. Notion press · Jul 22 ’22

    Notion covered the pigeon clutch after it circulated on social media that week.[4]

    Form Over Function: The Recent Rise of the Novelty Bag

  1. commercial · Aug 2022

  2. press · Sep 2022

Join free to see the other 14 events and the full chart. Free, on every case.

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Why it worked

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