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Library/Game/Lewdle
Grade B11 sourcesHIS-00949

Lewdle

Game · 2022 · Niche

34Editable slideCertificate

Gary Whitta's rude Wordle spin-off Lewdle claimed 880,000 daily players in a week.

The most successful spin-offs are those that are a ‘unique variation’ on the format, rather than ‘carbon-copy clones’, says one professor. Photograph: Jakub Porzycki/NurPhoto via Getty Images
The Irish Times (Guardian syndication)
Lewdle
GamesRadar+
Wordle
TechRadar
Lewdle
PC Gamer

Spread Score

How it works
Reach24ContagionNo data yetBreadth20Velocity34Longevity7234

Numbers

Daily players, per Gary Whitta
880K
As of Jan 28, 2022 · Open web · Self-reported · Business Insider
Seed to peak
1 day
Jan 19 ’22 to Jan 20 ’22
Platforms
4
Started on X
Origin
Seeded
Gaming

Mechanics

  • NewsjackingPrimary
  • Shareable output
  • Daily ritual
  • Press loop

How it spread

Trace the origin

Whitta unveiled Lewdle on January 19. AngryBarista carried his announcement into r/kindafunny, where readers compared attempts and continued the joke. Games coverage accompanied launch; Whitta’s subsequent daily-player totals remain unaudited.

Google searchesJan ’22FebMarMayJulSepPeakXPressOpen webApp stores
XPressOpen webApp stores

9 more events on this chart

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Timeline (12)

  1. January 2022

    Gary Whitta seed · Jan 19 ’22

    Gary Whitta unveiled Lewdle, a daily Wordle-style game of lewd words with grids to share on Twitter.[2][3][8]

    Open the first post ↗

  2. GamesRadar+ press · Jan 19 ’22

    GamesRadar+ covered the launch and reported the first answer was "boner."[2]

    Lewdle

  3. TechRadar press · Jan 19 ’22

    TechRadar asked why Lewdle had to ride on the back of Wordle's fame.[3]

    Wordle
Origin
Seeded
Sector
Gaming
Region
Global
Daily players, per Gary Whitta
880K
As of Jan 28, 2022 · Open web · Self-reported · Business Insider
Evidence
Grade B

Spread the same way

Wordle

Open web · 2021

63
Wordle #196 solved in four guesses: the green, yellow and grey gridOpen

2M players

Connections

Open web · 2023

60
Very excited to share the game I've been working on, Connections! I've loved making it, and hope you enjoy playing. Huge thanks to Heidi Erwin @oatmemo, Bella Virgilio, and the @NYTGames team 😍🥳

20M players

Taylordle

Open web · 2022

52
Holy Swift

Poeltl

X · 2022

43
Mathematically Optimizing an NBA Player Guessing Game - The Spax

New cases, every week

How the next thing spread, the week it does.

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Free account, every case's full spread.

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Google searchesJan ’22FebMarMayJulSepPeakXPressOpen webApp stores
XPressOpen webApp stores

9 more events on this chart

Join free to see them

  1. January 2022

    Gary Whitta seed · Jan 19 ’22

    Gary Whitta unveiled Lewdle, a daily Wordle-style game of lewd words with grids to share on Twitter.[2][3][8]

    Open the first post ↗

  2. GamesRadar+ press · Jan 19 ’22

    GamesRadar+ covered the launch and reported the first answer was "boner."[2]

    Lewdle

  3. TechRadar press · Jan 19 ’22

    TechRadar asked why Lewdle had to ride on the back of Wordle's fame.[3]

    Wordle

  1. peak · Jan 20 ’22

  2. press · Jan 20 ’22

Join free to see the other 9 events and the full chart. Free, on every case.

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Why it worked

Do this

  1. 1
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