How It Spread
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Library/Game/Wordle
Grade B14 sources

Wordle

Game · 2021 · Viral

63

One engineer's free daily word game reached about 2 million daily players in three months.

Clip · @powerlanguish on X
Wordle #196 solved in four guesses: the green, yellow and grey grid
Josh Wardle (website/game), Berrely (vectorizing) / Public domain / Wikimedia Commons
The emoji grid Wordle copies when a player shares a result
Levi OP / Public domain / Wikimedia Commons
Meet Wordle, the internet’s latest obsession | CNN Business
CNN
Wordle
Variety
Asher Wilson-Goldman, Andrew Chen, and Paul Brislen
BuzzFeed News
The New York Times buys popular word game Wordle | CNN Business
CNN
Year in Search 2022: See the top trending searches of the year
Google (The Keyword)
NBC orders ‘Wordle’ game show hosted by Savannah Guthrie | CNN Business
CNN
What is Wordle and why is everyone obsessed with the online game? | Daily Hive | Business & Tech
Daily Hive
Wordle moves to New York Times website after sale; some users' streaks interrupted
FOX 9
Wordle brought "tens of millions" of new users to NYT
TechCrunch

Spread Score

How it works
Reach64Contagion90Breadth60Velocity28Longevity6663

Numbers

Players or users
2M
Variety
Seed to peak
5 months
Oct 1 ’21 to Feb 21 ’22
Platforms
5
Started on Open web
Origin
Seeded
Gaming

Mechanics

  • Shareable outputPrimary
  • Daily ritual
  • Maker origin
  • Dupe economy
  • Press loop

How it spread

Josh Wardle released Wordle as a free web game in October 2021, and 90 people played on Nov. 1. He added an emoji share grid on Dec. 16, and daily players reached about 2 million by mid-January. The New York Times bought it on Jan. 31, 2022.

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Timeline (15)

  1. Oct 1 ’21

    Seed

    Josh Wardle on Open web

    Josh Wardle released Wordle as a free web game in October 2021, after it caught on in his family group chat.[1][2]

    Meet Wordle, the internet’s latest obsession | CNN Business
  2. Nov 1 ’21

    Commercial

    Players on Open web

    90 people played Wordle on November 1.[1]

    90 90 players

  3. Nov 24 ’21

    Platform jump

    David Ritchie on X

    New Zealand web developer David Ritchie tweeted that Wordle was like Mastermind for 5-letter words.[3]

Origin
Seeded
Sector
Gaming
Region
US
Reach
2M
Evidence
Grade B

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