Wordle
Game · 2021 · Viral
One engineer's free daily word game reached about 2 million daily players in three months.
Spread Score
How it worksNumbers
- Players or users
- 2M
- Variety
- Seed to peak
- 5 months
- Oct 1 ’21 to Feb 21 ’22
- Platforms
- 5
- Started on Open web
- Origin
- Seeded
- Gaming
How it spread
Josh Wardle released Wordle as a free web game in October 2021, and 90 people played on Nov. 1. He added an emoji share grid on Dec. 16, and daily players reached about 2 million by mid-January. The New York Times bought it on Jan. 31, 2022.
Timeline (15)
Oct 1 ’21
Seed
Josh Wardle on Open web
Josh Wardle released Wordle as a free web game in October 2021, after it caught on in his family group chat.[1][2]

Nov 1 ’21
Commercial
Nov 24 ’21
Platform jump
David Ritchie on X
New Zealand web developer David Ritchie tweeted that Wordle was like Mastermind for 5-letter words.[3]













