Livestrong yellow wristband
Product · 2004 · Niche
A $1 cancer-support wristband spread from cycling into fashion and rival cause campaigns.
Spread Score
How it worksNumbers
- Seed to milestone
- 9 months
- May 17 ’04 to Feb 11 ’05
- Platforms
- 4
- Started on Retail
- Origin
- Seeded
- Politics & civic
How it spread
Trace the originNike and LAF sold yellow bands for $1. Retail shortages, TV appearances and public wear carried them beyond cycling. Cause-band copies followed. Nike ended its product partnership in 2013; Livestrong kept selling bands.
Documented milestone; not a measured attention peak.
9 more events on this chart
Join free to see themTimeline (12)
April 2004
Lance Armstrong Foundation precursor · Apr 2004
LAF put prototype bands bearing a Nike swoosh at guests' plates during an Austin gala.[1]
May 2004
Nike / Lance Armstrong Foundation seed · May 17 ’04
Nike and LAF began selling yellow Live Strong wristbands for $1 online and at Niketown.[2]
July 2004
Steve / Modulator platform jump · Jul 23 ’04
Steve urged readers to order backordered bands; a comment thread later filled with requests for stock.[3]
Join free to see the other 9 events and the full chart. Free, on every case.
Spread the same way
New cases, every week
How the next thing spread, the week it does.