Spread Certificate · No. HIS-00682
This certifies how far it spread
Lowe's Black Friday Bucket Giveaway 2025
Lowe's ·November 2025 ·seeded onOpen webthenInstagramTikTokRetailPress
Spread Score
24
Niche
Verified independently
Verified
13M views
TikTok reaction views, one derivative; historical lower bound
The Mary Sue
Verified
2 outlets
National press, from Business Insider and Adweek
Verified
Week of Nov 28, 2025
Peak date, Nov 28 ’25 to Week of Nov 28, 2025
Verified
5 platforms
Started on Open web
Claimed, not audited
Claimed
359M impressions
Estimated organic reach, Lowe’s award submission
Per Shorty Awards / Lowe’s entrant submission
Claimed
500M
Combined views and engagements claimed for Black Friday
Per Retail Dive
Claimed
61.4M
Estimated organic engagements, Lowe’s submission
Per Shorty Awards / Lowe’s entrant submission