Lowe's Black Friday Bucket Giveaway 2025
Campaign · 2025 · Niche
Lowe’s estimated 359 million organic reach as shoppers shared bucket hauls and prize wins.
Spread Score
How it worksNumbers
- Estimated organic reach, Lowe’s award submission
- 359M
- Self-reported · Shorty Awards / Lowe’s entrant submission
- Peak date
- Week of Nov 28, 2025
- Nov 28 ’25 to Week of Nov 28, 2025
- Platforms
- 5
- Started on Open web
- Origin
- Stunt
- Retail
How it spread
Trace the originLowe’s offered buckets to early rewards members, with an appliance certificate in one bucket per store. Customers posted hauls and prize celebrations. Press contrasted Lowe’s with Target’s giveaway. Lowe’s later estimated 359 million organic reach.
Dates use the stated precision; chart positions are date anchors.
14 more events on this chart
Join free to see themTimeline (17)
November 2025
loweshomeimprovement precursor · Nov 25 ’25
Lowe’s announced free buckets for the first 50 rewards members and a chance to win an appliance.[1]
kenmikec precursor · Nov 25 ’25
kenmikec posted the giveaway on Slickdeals, where users discussed the contents and when to queue.[2]
meili_zzz precursor · Nov 26 ’25
meili_zzz posted an explainer of the bucket giveaway and appliance prize.[3]
Spread the same way
New cases, every week
How the next thing spread, the week it does.