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Library/Product/MACStack Mascara
Grade B17 sourcesHIS-00275

MACStack Mascara

Product · 2022 · Niche

30Editable slideCertificate

MACStack’s hashtag reached 73.1M TikTok views after creator reviews and a paid launch.

Clip · @kellyrosesarno on TikTok
Clip · @mikaylanogueira on TikTok
Clip · @meredithduxbury on TikTok
MACStack mascara tube and Mega Brush against a white background.
MAC Cosmetics
Ok you guys. Holy shit. @maccosmetics SHOWED UP! #macstack #30mascaras
@kellyrosesarno on TikTok
Pulse Advertising x MAC Cosmetics went viral - Pulse Advertising
Pulse Advertising
@kellyrosesarno this is easily one of the best mascaras I’ve ever used. #makeup #mascara #beauty
@mikaylanogueira on TikTok
Sneak Peek! MAC Cosmetics MACStack Mascaras
BeautyVelle
MAC's new MACStack mascara has already gone viral on TikTok
Glossy
Tiktok Sold Me On MAC MACStack Mascara - Musings of a Muse
Musings of a Muse
Junior beauty editor, Grace Lindsay, testing the Mac MacStack Mascara
Who What Wear

Spread Score

How it works
Reach21Contagion45Breadth10Velocity60Longevity2430

Numbers

Pulse campaign impressions, March 21 to April 15
15M
As of Apr 15, 2022 · Self-reported · Pulse Advertising
Peak date
Week of Mar 21, 2022
Feb 2022 to Week of Mar 21, 2022
Platforms
5
Started on Retail
Origin
Mixed
Beauty & personal care

Mechanics

  • Creator relayPrimary
  • Visible in use
  • Press loop
  • Sell-out loop

How it spread

Trace the origin

MACStack reached subscribers in February before its March retail launch. TikTok reviews circulated alongside creator seeding and paid media. MAC reported an Ulta sell-out, and the mascara entered TikTok’s year-end product list.

Dates use the stated precision; chart positions are date anchors.

Google searchesDec ’21Mar ’22AprJunAugNovJan ’23AugMay ’24DecAug ’25PeakRetailOpen webTikTokPressInstagram
RetailOpen webTikTokPressInstagram

13 more events on this chart

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Timeline (16)

  1. February 2022

    Allure Beauty Box seed · Feb 2022

    Allure Beauty Box offered MACStack as a new-member gift before its retail launch.[1]

    Open the first post ↗

  2. MAC Cosmetics commercial · Feb 20 ’22

    MAC offered MACStack for pre-order ahead of its March retail launch.[2]

    Sneak Peek! MAC Cosmetics MACStack Mascaras

  3. March 2022

    MAC Cosmetics commercial · Mar 1 ’22

    MAC launched MACStack for general retail sale.[3][2]

    MAC's new MACStack mascara has already gone viral on TikTok
Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 16 sources · Score 25
Origin
Mixed
Sector
Beauty & personal care
Region
Global
Pulse campaign impressions, March 21 to April 15
15M
As of Apr 15, 2022 · Self-reported · Pulse Advertising
Evidence
Grade B

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When @Mikayla Nogueira says the e.l.f. x Dunkin collection is literally iconic 😩💋 #elfxdunkin #elfcosmetics

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Replying to @Karton which way round would you rock this? 🔥 #fyp #viral #streetwear #stussy

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Fenty Beauty Is One of TIME's 50 Genius Companies 2018

1.6B impressions

Abercrombie corset maxi dress review chain

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TikTok video by @oliviaamcdowell

New cases, every week

How the next thing spread, the week it does.

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Google searchesDec ’21Mar ’22AprJunAugNovJan ’23AugMay ’24DecAug ’25PeakRetailOpen webTikTokPressInstagram
RetailOpen webTikTokPressInstagram

13 more events on this chart

Join free to see them

  1. February 2022

    Allure Beauty Box seed · Feb 2022

    Allure Beauty Box offered MACStack as a new-member gift before its retail launch.[1]

    Open the first post ↗

  2. MAC Cosmetics commercial · Feb 20 ’22

    MAC offered MACStack for pre-order ahead of its March retail launch.[2]

    Sneak Peek! MAC Cosmetics MACStack Mascaras

  3. March 2022

    MAC Cosmetics commercial · Mar 1 ’22

    MAC launched MACStack for general retail sale.[3][2]

    MAC's new MACStack mascara has already gone viral on TikTok

  1. platform jump · Mar 1 ’22

  2. commercial · Week of Mar 1, 2022

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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