Spread Certificate · No. HIS-00282
This certifies how far it spread
McDonald’s: WcDonald’s
McDonald’s; lead agency Wieden+Kennedy New York ·February 2024 ·seeded onRetailthenRedditPressXOpen webTikTok
Spread Score
55
Notable
Verified independently
Verified
260K
Shania’s TikTok, historical views, nearly
The Daily Dot
Verified
250K
Introductory YouTube video, historical views, over
Digiday
Verified
Week of Mar 2, 2024
Peak date, Feb 20 ’24 to Week of Mar 2, 2024
Verified
6 platforms
Started on Retail
Claimed, not audited
Claimed
6B impressions
US campaign impressions, McDonald’s claim, over
Per McDonald’s / Stock Analysis transcript
Claimed
4B impressions
Dining activation impressions, agency claim, over
Per We Are Social
Claimed
29.6M impressions
Social impressions, strategist claim; scope unspecified
Per Emily Hanson, campaign social strategist