McDonald’s: WcDonald’s
Campaign · 2024 · Notable
McDonald’s turned an anime parody into a campaign with 4 shorts and manga packaging.
Spread Score
How it worksNumbers
- US campaign impressions, McDonald’s claim, over
- 6B
- As of Apr 30, 2024 · Self-reported · McDonald’s / Stock Analysis transcript
- Peak date
- Week of Mar 2, 2024
- Feb 20 ’24 to Week of Mar 2, 2024
- Platforms
- 6
- Started on Retail
- Origin
- Mixed
- Food & beverage
How it spread
Trace the originCustomers posted WcDonald’s packaging before the full rollout. McDonald’s added anime shorts, sauce and a Los Angeles dining event. Packaging questions and taste tests reached Reddit, TikTok and press; the brand later claimed a McNugget sales lift.
Dates use the stated precision; chart positions are date anchors.
15 more events on this chart
Join free to see themTimeline (18)
January 2024
Ok-Cauliflower-2883 precursor · Jan 15 ’24
A self-described factory worker posted a photo of WcDonald’s cups before the campaign was announced.[1]
February 2024
McDonald’s / Wopacity seed · Feb 20 ’24
Wopacity reported buying fries in WcDonald’s packaging, the earliest consumer placement found.[2]
Changelogupdated Oct 12 ’26
- Added: 16 events, 20 sources · Score 53
Spread the same way
New cases, every week
How the next thing spread, the week it does.