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Library/Campaign/McDonald's France: Olympic Curry
Grade B30 sourcesHIS-00287

McDonald's France: Olympic Curry

Campaign · 2024 · Viral

66Editable slideCertificate

A French sauce joke drew an estimated 2.3 billion impressions, its award entrant claimed.

Original · McDonald’s France / DDB Paris

McDonald's

@McDonalds · Aug 12, 2024

oui’ll take the curry sauce if u don’t want it @McDonaldsFrance

1.3K150
Post · @McDonalds on X

McDonald's France

@McDonaldsFrance · Aug 12, 2024

@McDonalds your order is on its way

24925
Post · @McDonaldsFrance on X
Clip · The Late Show with Stephen Colbert on YouTube
McDonald's France on Instagram: "Pour 4 ans minimum."
McDonald's France on Instagram
Campaign presentation board reproducing the seed image, Curry’s comment and press coverage.
LIONS / The Work
McDonald's | Olympic Curry
The One Club for Creativity
Feeling saucy? McDonald’s France jokes about pulling classic curry sauce after Steph Curry leads US over France | CNN Business
CNN / Robert Ilich
oui’ll take the curry sauce if u don’t want it @McDonaldsFrance
@McDonalds on X
@McDonalds @mcdonalds your order is on its way
@McDonaldsFrance on X
McDonald’s France jokes about pulling curry sauce after Steph Curry leads US to victory
TODAY / Joseph Lamour
U.S. player Stephen Curry plays against Evan Fournier of France and Isaia Cordinier of France Aug. 10 in Paris, France. McDonald's France humorously posted on social media about ending its curry…
Reuters / Geert De Clercq, syndicated by KSL
Why Olympic Gold Medalist Stephen Curry Is Called "The Devil" In France
The Late Show with Stephen Colbert on YouTube
La publicité et l’audace créative, une formule gagnante pour les marques - AACC
AACC / Kantar / Media Figaro
Cannes Lions 2025 : Grand Prix pour Axa et Publicis Conseil en Direct
CB News / Amelle Nebia
Cannes Lions 2025 : la créativité, catalyseur de changement
CB News

Spread Score

How it works
Reach59ContagionNo data yetBreadth60Velocity87LongevityNo data yet66

Numbers

Higher impression estimate, art director’s undated portfolio
2.5B
As of Oct 13, 2026 · Self-reported · Nicolas Pageaud, campaign art director
Peak date
Week of Aug 13, 2024
Aug 11 ’24 to Week of Aug 13, 2024
Platforms
6
Started on Instagram
Origin
Seeded
Food & beverage

Mechanics

  • NewsjackingPrimary
  • Response chain
  • Platform jump
  • Press loop
  • Pairing

How it spread

Trace the origin

McDonald’s France turned the Olympic basketball loss into a curry-sauce joke. A planned exchange with its US account followed. Basketball fans and news outlets picked it up; Colbert later showed the post to Curry.

Dates use the stated precision; chart positions are date anchors.

Google searchesJul ’24AugSepOctNovDecFeb ’25AprJunAugPeakTVInstagramPressXRedditOpen web
TVInstagramPressXRedditOpen web

13 more events on this chart

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Timeline (16)

  1. August 2024

    France and Team USA precursor · Aug 10 ’24

    The United States beat France in the Olympic men’s basketball final, setting up the sauce-name joke.[1][2]

    McDonald's | Olympic Curry

  2. @mcdonaldsfrance / DDB Paris seed · Aug 11 ’24

    McDonald’s France posted a curry-sauce photo and joked about removing it for at least four years.[1][2]

    McDonald's France on Instagram: "Pour 4 ans minimum."

  3. CNN press · Aug 11 ’24

    CNN reported nearly 15,000 likes on the Instagram post within seven hours.[1]

    Feeling saucy? McDonald’s France jokes about pulling classic curry sauce after Steph Curry leads US over France | CNN Business
Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 20 sources · Score 60
Origin
Seeded
Sector
Food & beverage
Region
FR
Higher impression estimate, art director’s undated portfolio
2.5B
As of Oct 13, 2026 · Self-reported · Nicolas Pageaud, campaign art director
Evidence
Grade B

Spread the same way

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58
Better in Denim.

8B impressions

The McWhopper Proposal

X · 2015

57
.@McDonalds let’s #SettleTheBeef to raise awareness for @PeaceOneDay. #McWhopperProposal http://t.co/GEXRHve53D http://t.co/o3APQ2QzKC

9.3B impressions

Anthropic (Claude): A Time and a Place

X · 2026

55
Ads are coming to AI. But not to Claude. Keep thinking.

8.3B impressions

Clash of Clans: Revenge

TV · 2015

51
Clash of Clans: Revenge (Official Super Bowl TV Commercial)

Peaked at #1

New cases, every week

How the next thing spread, the week it does.

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Google searchesJul ’24AugSepOctNovDecFeb ’25AprJunAugPeakTVInstagramPressXRedditOpen web
TVInstagramPressXRedditOpen web

13 more events on this chart

Join free to see them

  1. August 2024

    France and Team USA precursor · Aug 10 ’24

    The United States beat France in the Olympic men’s basketball final, setting up the sauce-name joke.[1][2]

    McDonald's | Olympic Curry

  2. @mcdonaldsfrance / DDB Paris seed · Aug 11 ’24

    McDonald’s France posted a curry-sauce photo and joked about removing it for at least four years.[1][2]

    McDonald's France on Instagram: "Pour 4 ans minimum."

  3. CNN press · Aug 11 ’24

    CNN reported nearly 15,000 likes on the Instagram post within seven hours.[1]

    Feeling saucy? McDonald’s France jokes about pulling classic curry sauce after Steph Curry leads US over France | CNN Business

  1. owner response · Aug 11 ’24

  2. platform jump · Aug 11 ’24

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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